Insights from The Masters of Scale

It is utterly unfathomable that, for near zero costs, we can eavesdrop in on conversations between the greatest minds of our generation. Mankind’s visionaries, scientists, entrepreneurs and creatives have never before been more accessible. Wind the clock back and imagine being able to listen in on Edison & Tesla going at it about Electricity. Or to Einstein & Bohr debating Quantum Theory. Anyone with an internet connection, and a curious mind, is at liberty to plug into an auditory universe of ideas & experience defining the future.

How? The mighty podcast.

Given this absurdity, I’ve taken it upon myself to review my favourite material gleaned from one of my favourite, & most productive, pastimes — listening to podcasts. Selfishly, my aim is to dial down the sheer volume that seems to go in one ear and out the other. Magnanimously, an outcome perhaps for you — dear reader — will be the inspiration to spend the five seconds or so it takes to download one and then experience the magic for yourself. …


If a picture is worth a thousand words — an experience, shared, is priceless.

It is wonderfully miraculous, to me, that for near zero costs we have the opportunity to listen in on conversations between the greatest minds of our generation. Imagine listening to the Wright Brothers, spitballing about flight. Or the Dodge Brothers; debating automotive’s. Today’s innovators, scientists, entrepreneurs & creatives are infinitely more accessible — an audible universe of ideas & experience awaits anyone with the gumption to tap into it.

How? The mighty podcast.

Given this mystically enchanting reality we now live in. I’ve taken it upon myself to review my favourite material gleaned from hours of listening. Selfishly, my aim personally is to mitigate the sheer volume that seems to go in one ear and out the other. Magnanimously, my aim for you — dear reader — is to serve as the divine spark of inspiration that drives you to download one and experience the magic for yourself. …


Consider this thought experiment.

You’ve run Sales at a business for three years. This year an opportunity presents itself, a fork in the road. You can select one of two choices:

Choice A: Deliver, with 100% certainty, one million pounds to your company’s bottom line (profits) this year.

Choice B: Deliver, with 1% certainty, one billion pounds to your company’s bottom line (profits) for this year.

[Attribution: Astro Teller, Innovation Leader at Google X]

Which do you choose ?

Choice A is tempting. And for the risk averse amongst us, it is a solid choice. Nobel prize winning scholars Amos Tversky & Daniel Kahnemann (1979) masterminded the field of decision theory which (very plausibly) contends that it’s the way most of us are actually likely to go. We tend to prefer avoiding losses, rather than acquiring equivalent gains. So much so that losses are felt as powerfully as gains i.e losing £10,000 is the same psychological experience as gaining £5,000 — a cognitive bias known as loss aversion. …

About

Udi

Lead Lagomorph at www.sportwarren.co.uk (launching 2020). Songsmith at www.soundcloud.com/papajams. Director of Studies at www.minervatutors.co.uk.

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