Plastic bag levy from a service design perspective

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No article on plastic is complete without a mandatory image of plastic waste, or a sea turtle getting with a plastic bag on its head. Photo by Brian Yurasits

I went to a convenient store and bought a few bottles of drink today. At the checkout line, the cashier asked:

Confused, I asked why I should do that.

Introducing the plastic bag levy

I live in Hong Kong, and there is a plastic bag charging policy where consumers have to pay a small fee for plastic bags. This, however, comes with a few exemptions:

  1. Food without packaging (i.e. …


如何做出更好的動畫

睇呢篇文章之前睇咗迪士尼嘅14 (12+2) 大動畫原則先,先理解概念再睇點實踐:

唔明白某啲原則咩意思?唔緊要,一陣我哋再睇睇

Squash and Stretch 擠壓與伸展

喺動畫嘅世界入面,好多時間我哋會將動作誇張化,例如一個波彈嚟彈去本身喺現實世界應該係咁

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Duh-Duh-Duh-Boo

咁又冇乜問題嘅,不過悶左啲囉。

咩叫誇張化?睇返唔同嘅動畫,大部份動作都會使用到好多誇張化嘅Squash and Stretch技巧,例如Tom and Jerry入面其中一幕咁

Ouch

喺上面嘅例子我哋睇到,個老鼠洞被拉走時有被扯長嘅效果,而Jerry撞落牆時亦有一刻扁咗,現實世界入面呢啲效果係冇可能發生,但係喺動畫入面呢個效果令到成段片顯得更輕快同有趣。因為個效果會俾觀眾覺得個物件有更具體嘅體積,重量,彈性,以及令現實世界嘅物理特性(重力,反彈力,慣性等等)更明顯,為物件賦與生命力。

咁喺 …

About

Raymond Yiu Nam Wong

@unicornspilot - I drive experiences

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