What Are The Challenges Merchants Will Face With New eCommerce?
According to recent data, eCommerce expenditure will reach $5 trillion by 2020, standing for 13% of all payment card transactions. Regrettably, that growth comes with some tenacious challenges. There are few trials a store merchant face while decide to start selling online. Online selling is different than brick and mortar selling. It is altogether a foreign territory for someone who is completely new to eCommerce. Here are some of those challenges and solutions for managing your portal better.
The fulfillment process might be completely different from your store!
If you own a physical store with shelves of products and a cash register where customers walk in, pick out their products, bringing it up to the counter and completing payment in person. In the case of a special order, shipping department receives a paper slip and arranges the shipment with local shipping service.
But the experience is different with an online store. The buyer is unseen and shopping out from a different location. They can purchase at the midnight when you store is closed and the payment is done online through a payment gateway separate from your physical register.
Before getting an eCommerce web development service for your own eCommerce site, it’s very important for business owners to decide the efficient process for online orders. You need to create a flow chart of the ideal process for warehouse management, sales to customer delivery etc. If you share the flow chart with your developer, they can suggest amendment based on software limitation.
Tracking inventory will be twice as complicated
Small businesses don’t face a sudden surge of online orders overnight, but if you receive some huge orders from the website, lack of available inventory can be a great problem. This issue is handled in many ways — some sellers allow people to back order and inform the customer which takes time, while other sellers scramble to speed up new products to fulfill the demand.
Many companies have a POS system or other tool that take care of stock management system. But they don’t offer a better way to perceive when online orders are deducting inventory. WooCommerce and Magento include an inventory field to designate how many items are available, which permits the stock managers to track inventory for online orders with the shopping cart software.
Your staff isn’t trained to manage online orders
Your current employees may not very much computer savvy or face difficulties of online order inquiries. But, communication is the key here — business owners and managers need to be on the same page understanding the need of their customers. A customer service manual, documented steps, where and how to check orders and FAQs are very important for a smooth selling process.
You need to evolve from your old ways
Being a reputed brand, it’s sometimes difficult to break your routine as evolution isn’t always easy. If you want to grow your sales, you should be selling online too. Over the time, you will notice your business achieve efficiency and the cost per customer procurement is much lower. If you are enthusiastic about it, you might get it down perfectly in a month, but many sellers go through provisional and error before they figure out a great rhythm.