BTW: I am impressed by the scope of information here It is a well written instruction and a very idealistic perception of what someone could do on their own. If it had not been for your extremely offensive and incorrect statement at the beginning of your article I would have walked away with a lot more respect for you as a professional and a source of information. Instead it is the introduction that is nothing less than insulting as well as offensive and severely inaccurate. Someone who truly understands the ins and outs of SEO and the work involved with doing it properly would never have made such a comment. Outside of some good research I sincerely question your personal experience in “SEO” because this introduction really just makes a real professional question what would inspire you to make such an asinine statement.
I honestly can pick out over 50 points in your article that need extensive training in addition to the One Day SEO which you claim can be learned by 95% of people. What happens when you crash your server from modifying a robots.txt file or when you need to go in with SSH via PUTTY to modify system credentials in order to change some scripts. Just examples. Don’t lie to your audience and mislead them into thinking that SEO can be done by a chimpanzee. I have worked with 100s of clients who always think they know more than they do and we spend half the days proving them wrong. It’s people like you who only make our jobs more difficult as we try to help people and all you do is belittle something that does in fact take real experience.
“SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms.
Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing.
SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do.”