The Unnati MooToken Initial Coin Offering (ICO)

Unnati Holdings
4 min readJul 25, 2018

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Photo by Scott Webb on Unsplash

Unnati Dairy set out in 2012 to lead the transformation of the dairy industry in India through the adoption of best practices in several aspects of modern dairy farming and through the adoption of modern technology to deliver outstanding quality products and services for its consumers and partners.

In order to sustain the development roadmap of Unnati Dairy, the executive team has decided to employ the state of the art crowd funding-cum-investing process of an Initial Coin Offering (ICO), to enhance its Smart Dairy Farming programme powered with blockchain technology.

For additional details on ICOs and the underlying blockchain technology, please refer to the references at the end of this post.

This post is an abstract of the Unnati Holdings’ Whitepaper (Ver 1.0) published in conjunction with their ICO. Unnati Holdings Pte Ltd is a Singapore based entity that is managing the ICO on behalf of Unnati Dairy.

Note: Due to regulatory restrictions, we are unable to accept ICO related investments from US and China citizens.

Progress-To-Date

Driven by the opportunities presented by a steadily growing Indian economy, the growing demands of a rising middle class that expects higher quality dairy products and an exceptional executive team of highly qualified and experienced technocrats, the Unnati Dairy project was conceived.

To-date, Unnati Dairy has designed, erected and commissioned a dairy infrastructure housing 2,500 dairy cows or Milch cows as they are referred to in the trade, an automated milking system and plant equipment to process and package the milk collected. The farm is designed to process 50,000 litres of milk per day at its maximum capacity.

From its inception, the entire dairy farm was designed as a fully integrated facility with several key components:

•Biogas Power and CNG (Compressed Natural Gas) Bottling Plant
• Bio-Fertilizer Plant
• Spirulina Farm
• Greenhouse Vegetable Farm
• Fish Farm
• Mushroom Farm

The Future Roadmap

With rising demands for greater volumes of dairy milk at the highest possible quality, it became apparent that the ‘grass to glass’ supply chain integrity needed to be maintained as a central component of the Smart Dairy Programme. Blockchain technology is ideal for supply chain integrity solutions, since record-keeping in the form of time-sequenced, secure and immutable blocks in a federated or consortium blockchain framework allows all stakeholders access to the block records.

Funding for the Smart Dairy programme and the blockchain based supply chain framework will be supported by investors who participate in the MooToken ICO.

Investors’ Opportunity

About USD 8.5 million has already been invested to developing the integrated dairy farm facility to its current stage. With the proceeds of the ICO, we plan to complete the remaining infrastructure buildup, purchase additional dairy cows, develop the blockchain based supply chain tracking solution and plot our growth into additional areas in India and to start our first farm in South East Asia based on the operational template of the Unnati Dairy’s Jewali farm. Since a significant investment has already been made by the initial investors, the ICO will not have a soft cap.

The Mootoken ICO is currently priced at USD 0.03. This utility token may rise in value with increasing usage and its limited supply. The investment presents nominal risks as the financial and operational risks of the initial design, construction and commissioning of the essential plant and equipment has been mitigated by the significant initial investment by shareholders.

Funding for ongoing infrastructure completion and operations has been secured from a consortium of two public sector Indian banks to the tune of USD 2.0 million after Unnati Dairy was subjected to the consortium’s due diligence, appraisal and vetting regimen.

You may refer to our earlier post on consumption trends of dairy products in Asia: Dairy Milk Consumption is On the Rise in Asia

The Initial Coin Offering (ICO)

For all details regarding the MooToken ICO, please visit the dedicated site: MooToken ICO

Here are the key things to take note of:

1. Read the Whitepaper to familiarize yourself with the goals of the MooToken ICO
2. Get to know the team behind the ICO
3. Explore the ICO roadmap & FAQ
4. If you are keen to invest, please get yourself ‘whitelisted’ as a first stage in the KYC (Know Your Customer) process to adhere to basic AML (Anti Money Laundering) restrictions.
5. A team member will get in touch with you to complete the remaining steps with your investment and to answer any of your questions along the way.

If you would like to discover more of the work that we are doing to enhance the dairy industry in our first farm in India, please visit our website: Unnati Dairy.

You may also join our following channels for more dynamic updates:

1. Facebook

2. Telegram

3. YouTube

4. Twitter

References

For additional details on ICOs, please refer to this resource from the BlockchainHub: Initial Coin Offerings — ICOs

To learn more about the revolutionary blockchain technology, please check out the following resource: What is Blockchain?

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Unnati Holdings

Unnati Holdings is transforming the dairy industry by making good quality Fresh Milk affordable to the masses thru Modern, Ethical and Humane Farming practices.