Anita R.Storytelling is a key business skill of the future.F1 is a sport with a rich-tiered history and a worldwide following. But until 2019, it had failed to crack the US market — and had little…Nov 3, 2022Nov 3, 2022
Anita R.10x your persuasion game with this McKinsey frameworkPresenting the conclusion before establishing the the supporting arguments mimics the natural flow of how executives pay attention.Jul 25, 20221Jul 25, 20221
Anita R.How Wordle harnessed growth loops to fuel its viral successEffective growth loops are the answer to the one question key to any product’s success: how will the product find new users?Jul 5, 2022Jul 5, 2022
Anita R.How product teams can collaborate better with OODA loopsIncisive decision-making and concerted action around breakthrough decisions will result when a team organises itself on an OODA rhythm.Jul 4, 2022Jul 4, 2022
Anita R.Why a cupcake is a more apt way to think about MVPBuilding a product is akin to baking a wedding cake. There are two broad approaches you can take.Jun 19, 2022Jun 19, 2022
Anita R.What you lose when you use the marketing funnelA marketing flywheel is a model that captures the reality of how marketing works with little or no distortions.Jun 13, 20221Jun 13, 20221
Anita R.OKRs vs. KPIs: How to differentiate between the twoThe other KPIs are there to assure you that everything else is going fine. Your OKRs, however, will affirm if you’re on course to achieve…Jun 13, 2022Jun 13, 2022
Anita R.inBootcampImperative vs. Declarative User StoriesIn agile product development, a user story is an artefact which helps break down a given functionality into smaller pieces to enable…May 30, 2022May 30, 2022
Anita R.What comes first: OKRs or Strategy?Teams that start with OKRs and work towards unearthing assumptions, mental models and opportunities are emulating Michael Jackson’s…May 30, 2022May 30, 2022