Correlation Does Not Equal Causation

Larks integrates all the things that happen in your life. There are already many amazing apps to track what you do on a daily basis. Larks provides data analysis on these integrations to give you insight into your life actions. Larks takes snapshots (marks) of your daily activities and your current mental/emotional state. With enough marks tracked, Larks exposes root causes for your emotions.

Sleep Tracking

Larks will ask you how awake you feel when you get up. After enough data is accrued, Larks shows you trends in your sleeping habits.

You average 4.5 hours of sleep on Wednesdays and report a tiredness score of 3 (out of 10). Would you like to set a reminder to go to bed at 11pm on Tuesday nights? Your current average bedtime is 1:12am.

Food Tracking

Larks provides you with your calorie, protein, sugar, alcohol and caffeine consumption over the day. This data is then overlapped with emotional and cognitive states during the day.

On Tuesday afternoons you show a high intake of sugar (87g) and low alertness score. Would you like a reminder to reduce your sugar intake?

More Tracking

You’ve got an app? Larks will integrate, aggregate and correlate. Workouts, spending, website usage, foursquare check-ins and when you get done watching your favorite TV show. Larks will show you how your current mental and emotional states correlate to your daily actions.

How Does Larks Work?

Larks will be your standard website and mobile app, but shine on new wearables. Larks sends an alert to your phone and/or smartwatch asking you how you are feeling.

There are at least four basic emotions: happy, sad, angry, and afraid/surprised. Other mental statuses like: anxious, lazy, hyper, irritated, etc. could be valuable and tracked on an individual user level.

V1: Happy or Sad?

Larks will initially track the most basic human emotion, happiness.

Every hour your watch/phone vibrates with an alert asking you how happy you are. After clicking, you are presented with a simple screen and gauge asking for their happiness level.

You are only required to click once to select your happiness level. As soon as it is selected, the app retreats to the background and lets you continue with your day.

Within days you will have hourly trends and understand how you’re generally feeling throughout the day. Feel free to allow larks to publish this to the world.

Scott generally feels terrible 4pm — 6pm. Maybe offer him a hug or a friendly hand massage with scented oils that you have purchased from bed bath and beyond with that coupon you got from your mom last weekend.

Larks Knows

Larks will send you daily email updates daily and monthly trends. Larks will compare you to other people in your same demographic. This way you can understand that it’s normal to be unhappy during the workday. But not so normal that your happiness levels immediately drops as soon as you show up to work each day.

The more integrations you have with Larks, the more key indicators for your happiness/sadness Larks can give you. Larks can say that your afternoon sadness may be related to your caffeine intake, your lack of exercise, lack of sleep or the fact that your in-laws are currently visiting.

Larks is Life

Happy/sad is just the beginning for Larks. Larks is designed to truly understand you and your life. Larks will help you make decisions that will improve your daily routine and help you reach your life goals. Larks takes in everything you give it and then serves as your life guide.