Many moons ago, price-savvy consumers eagerly awaited the thud of the local Sunday morning newspaper hitting their front doors. Nestled within the headlines, the Sunday paper contained special inserts laden with coupons from big-box retailers, household brands, and even local businesses. Hidden in these treasure troves, useful coupons lived in neatly organized packets, ready to be cut out diligently by users looking to garner the best deals for products varying from toilet paper to electronics. After careful cutting, coupons were organized by retailer, type of item, or other bespoke method, and stored in manners ranging from a neat coin purse, to a clustered overstuffed envelope. Brought to local supermarkets, specialty stores, and every retail environment in between, traditional couponing left patrons scrambling at the last minute to successfully retrieve the appropriate coupons before reaching the cashier. In wildly entertaining bouts of chaos, these scrambles often produced coupons that were expired, good for a different version of a product, or otherwise unusable.
With the continued prevalence of internet culture, and the mass utilization of email as the preferred communication method of individuals, and companies alike, email marketing became the widely accepted norm. What started as the occasional “You’ve Got Mail” announcement turned into a daily barrage of hundreds of marketing campaigns in the average inbox, arriving daily. As the popularity of email marketing began to skyrocket, companies of all sizes leveraged the reach of email marketing to send valuable coupons, email-only offers, and promo codes specifically purposed for online shopping.
These thoroughly modern iterations of perforated coupons of the past acted in a similar fashion, providing savvy shoppers with the opportunity to receive the most competitive deals. Over time, many companies began to focus almost entirely on email couponing efforts, and parlaying the news of their sales via online blasts. With the emergence in popularity of e-commerce sources without physical brick-and-mortar locations, these entirely digitally based retailers have relied entirely on digital marketing.
Though e-coupons are valuable, utilized by modern shoppers, and contain little slivers of happiness for budget conscious individuals, they can sometimes become lost in the vast desert of spam. With an estimated 40% of all daily emails being considered spam, even the most avid couponers can become frustrated with the chaos of the modern email experience. In the sea of bogus advertisements desperately clinging on to the hope that they will get opened, useful coupons from popular stores fade into the background.
Thankfully, tech companies are recognizing this thoroughly modern concern, and are working to create effective streamlining tools to revive the internet. With complete streamlining, increased functionality, and modern aesthetics in mind, tech developers are honing in on the changes that will allow email to once again reign as the preferred method of communication between parties, and the preferred method of functional advertisement for legitimate companies. With various different options to choose from, Unroll Me leads the charge as being the most effective app for accomplishing the particular needs of avid online shoppers, couponers, and consumers looking to make the most of their email experience.
Unlike email management competitors, who simply aim to unsubscribe users from email listservs, Unroll Me utilizes a dual step method that not only accomplishes the task of deleting unwanted spam, but also curates the entire email experience into a bespoke digest. The free app, available across all platforms, creates a comprehensive listing of users’ email subscriptions. Often, this exhaustive list yields email subscriptions that users were completely unaware of, or were otherwise cleverly hidden. With the ability to customize their experience completely, users are then prompted to select which email subscriptions are valuable, and which ones will be removed permanently into the land of misfit emails. For online shoppers, and couponers alike, this means keeping useful online promo codes, emails from pertinent companies, and up-to-date news about flash sales!
After eliminating all redundancies, users harness the power to completely customize a forward-thinking feature that Unroll Me calls “The Rollup”, a daily digest delivered to users’ inboxes, with email content beautifully organized by category, and displayed in an aesthetically beautiful manner. Easy to navigate, this bespoke digest reads like a social media news feed, or expertly curated Pinterest board. With intuitive technology, the digest reacts to varying screen sizes and platforms, creating a seamless experience on every piece of technology. With photo-heavy highlights organized in a clean, modern fashion, scrolling through the “Rollup” eliminates the chaos of text-based tiny headlines of a traditional email inbox.
Users have the availability to choose the time of day to receive their “Rollup”, making it a special experience, more akin to the days of yore, when avid couponers sat down with Sunday circulars over a coffee break, eager to find couponing treasure. With this modern iteration of that sacred tradition, users can set aside a particular time that can be devoted to organizing thoughts, and actively going through content. With full understanding of the varying responsibilities that most adults face in a fast-paced world, Unroll Me allows users to change preferences at a moment’s notice, making the daily “Rollup” a truly functional part of the day, no matter what that day looks like.
Of course, there’s no worse feeling than misplacing a coveted 50% off coupon for those boots you’ve been eyeing for a month now. While frantically searching your email’s trash in the checkout line can potentially resolve this crisis, Unroll Me makes this potential catastrophe impossible by setting up a back-up folder that lives within your email’s landscape. With a trusted backup, avid online shoppers can rest assured that their soon-to-be-used promotional materials won’t be lost in the internet stratosphere as a result of one too-excited click.
With so many customizable attributes, Unroll Me creates a completely bespoke email experience that will undoubtedly streamline shopping activities, master organization, and develop a peaceful couponing experience. Through changing technology, globalization, and the ever-increasing popularity of online shopping, couponing has entered the digital sphere. By utilizing email marketing, companies are able to reach an unparalleled audience for a fraction of the cost of traditionally mailed coupons. With these factors at play, email marketing and couponing is a flourishing aspect of the overall email experience. With companies like Unroll Me invested in creating the most streamlined email experience, digital couponing can successfully feel as zen as the thought of curling up with a newspaper to cut along the dotted lines on printed manufacturers’ coupons.