On July 29th the antitrust subcommittee held a hearing for the four biggest leaders in tech; Jeff Bezos of Amazon, Tim Cook of Apple, Mark Zuckerberg of Facebook, and Sundar Pichai of Google.
Millions of viewers live-streamed the six-hour hearing, keen to finally hear about the internal workings of four of the biggest, and most secretive, tech companies in the world.
The hearing was called to ultimately address the fact that these four companies have too much power, with lockdown making them even stronger, as consumers spend more time online due to lockdown restrictions.
The committee began by outlining that…
Working from home can be challenging, especially for those of us who are used to working in a busy office Monday to Friday. Unruly’s People Team Director, Polina Wilson, gives us her top tips for getting the most out of your new home office environment!
These are undoubtedly challenging times, with the global spread of the Coronavirus continuing to have a huge impact on our industry and our lives.
As we continue to enter uncharted territory, we’ve outlined three immediate things brands can do to ensure they are reaching the right audiences and striking the right tone.
With most areas of the world on lockdown and social distancing measures firmly in place, it’s going to be near impossible to film new footage and creatives over the coming months.
To get around this, we’ve seen a number of brands adapting old creative to tell new stories…
The global spread of the Coronavirus continues to bring disruption and uncertainty to our lives.
The ad industry is also struggling to adapt, with many campaigns and budgets being cancelled or postponed.
Understandably, advertisers are asking themselves how they should react. Not only about what the right strategy is, but also what’s the right messaging to use. Should they talk about COVID-19 at all? Or talk about something else to distract from what’s going on?
Our global product compliance director Kelly Jacobson Collins discusses what opportunities have been opened up post-ITP, and how providers can collaborate with publishers for the benefit of the industry.
Q: What opportunities have been opened up in the privacy-compliant post-ITP landscape, and how are independent providers outside of GAFA set to capitalise on these?
It would be very easy to dwell on the negative side of the post-ITP landscape, especially when taking Google’s recent announcement into account. …
With the global spread of the coronavirus continuing to have an impact on our lives, this year’s St Patrick’s Day may feel a little different for many of us around the world who are used to meeting up with friends, joining parades and partying down the pub.
With this in mind Guinness, the drink of St Patrick’s Day, released a video a few days ago to encourage people to enjoy the day responsibly in light of the current epidemic with the message, ‘We’ll Walk Again’.
Guinness is renowned for its marketing efforts, especially around St. Patrick’s Day. Who can forget…
It was revealed that public trust in advertising had hit a record low of 25% last year, while Keith Weed, President of the Advertising Association, recently suggested more than two-thirds of consumers (69%) no longer trust advertising.
Such corrosion in consumer trust is not something that’s happened overnight but over time due to various advertising practices, including people being bombarded with ads, the targeting of vulnerable groups (e.g. gambling and payday loans), creepy ads that follow you around the internet and unhealthy messaging.
But how can advertisers earn consumers’ trust back? Well, since we began planning for GDPR back in…
Warning: This article contains references to emotions and feelings!
During January at Unruly we celebrate Wellness Month, where we dedicate four weeks to the physical and mental well-being of all our employees.
The whole office gets involved in lots of activities, including yoga classes, cooking lessons, meditation sessions and a company-wide step challenge.
Although mental health is more spoken about than ever before, having an open conversation about it can still be difficult to initiate. The invisible nature of mental health obscures our ability to determine whether someone is actually struggling. …
A group of Unrulies were invited to Westminster this week to debate the motion that ‘advertising is the best way to keep the internet free and open’.
Speaking for the motion was Ravleen Beeston, from Microsoft, and Anna-Sophie Harling, from NewsGuard, with Matt Rogerson, from the Guardian, and Professor Paul Bernal, from the University of East Anglia, opposing the motion.
The evening was arranged by the IAB, and the audience was encouraged to get involved in the debate, which led to some interesting discussions.
A thought that was repeated throughout the debate was no one has found an alternative as…
Super Bowl LIV will soon be upon us, with the San Francisco 49ers and the Kansas City Chiefs set to battle it out in Miami this Sunday.
But the action won’t just be limited to the pitch, with brands also scrapping it out for people’s attention during the course of the match.
Keen to get ahead of the Big Game, some advertisers have already released their Super Bowl spots online. But which brands are already grabbing headlines? And which trends are we seeing?
We win minds and steal hearts through the power of a data-driven video marketplace. Don’t just reach people. Move people.