Aug 5, 2020What Does The Tech Antitrust Hearing Mean For Adtech?On July 29th the antitrust subcommittee held a hearing for the four biggest leaders in tech; Jeff Bezos of Amazon, Tim Cook of Apple, Mark Zuckerberg of Facebook, and Sundar Pichai of Google. Millions of viewers live-streamed the six-hour hearing, keen to finally hear about the internal workings of four…Tech5 min readTech5 min read
Apr 1, 2020Working Remotely: Top Tips for Teams and ManagersWorking from home can be challenging, especially for those of us who are used to working in a busy office Monday to Friday. Unruly’s People Team Director, Polina Wilson, gives us her top tips for getting the most out of your new home office environment! Keeping in Touch Schedule in regular daily team…Covid-193 min readCovid-193 min read
Apr 1, 20203 Changes Brands Can Make To Their Creative To Navigate The New Media LandscapeThese are undoubtedly challenging times, with the global spread of the Coronavirus continuing to have a huge impact on our industry and our lives. As we continue to enter uncharted territory, we’ve outlined three immediate things brands can do to ensure they are reaching the right audiences and striking the…Covid-194 min readCovid-194 min read
Apr 1, 2020UNcovering The Results Behind Brand’s COVID-19 CampaignsThe global spread of the Coronavirus continues to bring disruption and uncertainty to our lives. The ad industry is also struggling to adapt, with many campaigns and budgets being cancelled or postponed. Understandably, advertisers are asking themselves how they should react. Not only about what the right strategy is, but…Covid-197 min readCovid-197 min read
Mar 23, 2020What Does Identity Look Like In The Post-ITP Landscape?Our global product compliance director Kelly Jacobson Collins discusses what opportunities have been opened up post-ITP, and how providers can collaborate with publishers for the benefit of the industry. Q: What opportunities have been opened up in the privacy-compliant post-ITP landscape, and how are independent providers outside of GAFA set…5 min read5 min read
Mar 23, 2020What Makes Guinness Campaigns So Effective?With the global spread of the coronavirus continuing to have an impact on our lives, this year’s St Patrick’s Day may feel a little different for many of us around the world who are used to meeting up with friends, joining parades and partying down the pub. With this in…Guinness4 min readGuinness4 min read
Mar 23, 20205 Reasons Why Data Privacy Helps Change Consumer Trust In AdvertisingIt was revealed that public trust in advertising had hit a record low of 25% last year, while Keith Weed, President of the Advertising Association, recently suggested more than two-thirds of consumers (69%) no longer trust advertising. Such corrosion in consumer trust is not something that’s happened overnight but over…Data4 min readData4 min read
Feb 10, 2020At The Intersection Of Empathy And TechnologyWarning: This article contains references to emotions and feelings! During January at Unruly we celebrate Wellness Month, where we dedicate four weeks to the physical and mental well-being of all our employees. The whole office gets involved in lots of activities, including yoga classes, cooking lessons, meditation sessions and a…Tech3 min readTech3 min read
Feb 10, 2020IAB Debate Explores If Advertising Is Best Way To Keep Internet Free And OpenA group of Unrulies were invited to Westminster this week to debate the motion that ‘advertising is the best way to keep the internet free and open’. Speaking for the motion was Ravleen Beeston, from Microsoft, and Anna-Sophie Harling, from NewsGuard, with Matt Rogerson, from the Guardian, and Professor Paul…Advertising3 min readAdvertising3 min read
Feb 10, 2020Super Bowl LIV: Brands want to raise awareness for social and environmental issuesSuper Bowl LIV will soon be upon us, with the San Francisco 49ers and the Kansas City Chiefs set to battle it out in Miami this Sunday. But the action won’t just be limited to the pitch, with brands also scrapping it out for people’s attention during the course of…Super Bowl2 min readSuper Bowl2 min read
