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More than 80% of consumers state that they wish to interact with brands that actually understand them. That is what effective marketing campaigns should be about today — relevance and understanding.

Reaching and engaging the savvy audience becomes increasingly complicated, and effective campaigns are no longer based solely on interests or demographic characteristics.

Today, around 40% of potential customers leave websites because they are faced with an overwhelming number of product options. That is why the messages delivered to modern consumers have to be predicated on how they interact with brands and businesses.

Understanding, segmenting, and targeting customers based…


My name is Eduard. I do marketing, SEO, product management. Here I’m going to cover Marketing, Call management, Acquisition, Digital topics.

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