Play beautiful, play free. — Building off the success of the Nike Flight Ball campaign, we doubled up in the Fall of 2020 with the launch of a new boot (cleat for y’all Americans) that featured new elements of control and touch—including generative texture that had been honed by thousands of data points. The strategy…

The most popular game in the world, the biggest brand in the world… Don’t screw this up, Matt. — After working on a few campaigns with the Global Football and Basketball teams, I stepped into a new role as a Brand Narrative Director for the FALL2020 efforts. Arm in arm with Adriano Furtado—one of Nike’s best art directors—we crafted a campaign to launch the new Flight Ball. Since Nike…

Is Fleetwood Mac underrated? — I always love listening to the Song Exploder podcast. Mostly because it’s short (I desperately need more sub-30min podcasts in my life… and fewer 90min marathons), but also because I’ll never tire of listening to artists deconstruct a piece of finished work. Most of the episodes are about new songs—or…

I promise I’m not going to spoil Endgame. — Let’s just forget for a moment that I’m about to praise the work of a multi-billion (maybe trillion?) dollar company that owns nearly all of the entertainment intellectual property in the world. We’ll save the debates about DisneyCorp’s voracious approach to Content Building™ for another time. …

They’re all going to die. — I love big, dumb action movies. My un-ironic and undying love for the Fast and Furious franchise is a well-known joke among my friends and family. Those movies have brought me more joy than almost anything else in this terrestrial plane. …

You can have ¿Por Que No?, I’m going to Hillsboro. Let’s make this one brief. The best Mexican food is always on the outskirts of town and it’s always found in a truck or in the back of a grocery store where piñatas hang from the ceiling. …

So weird, so weird, so weird. — One of the perks of unemployment is that whenever I feel like going to Goodwill, I can go to Goodwill. Now that I think about it, this would’ve applied most of the time when I was employed as well—but now it feels more appropriate. Just a 42-year-old dude without a…

We survive another round of Scanxiety™. — For more than a dozen years, my mom has been fighting one type of lymphoma or another. I’d guess that everyone I know has someone in their life who has fought (or is currently fighting) through something similar. The treatments can be brutal, the results frustratingly temporary. But, for the…

Part II drops today. — I’ve been working on a theory about modern television and movies. It probably applies to most art, but it feels especially applicable to the current explosion of auteur-heavy content that we all struggle to keep up with. The theory is simple: There is now a broad category of movies and…