Want to get people to care? Learn about the power of empathy. With science!

Upworthy
2 min readNov 15, 2016

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Slides 4–6: Empathy and Awareness questions were scaled from 1–5, with higher scores indicating greater empathy or awareness. For presentation purposes, the proportions of participants who reported a 4 or 5 out of 5 (indicating high levels of empathy or awareness) on these items are shown in the figures on the preceding slides. Statistical test results (i.e., p values) shown are from analyses of items in their original 1–5 scale. Knowledge questions were coded dichotomously, such that correct responses received a 1 and incorrect responses received a 0. Action Taking questions were also coded dichotomously, with a 1 for participants indicating intention to take each action or a 0 if not. Slide 7: Note: 131 participants began the survey. Participants were screened via the following two check items: — Did you view the entire video? (Yes/No) — Had you ever seen this video before?
(Yes/No) Only participants who reported never seeing the video before and who reported viewing the entire video during the study were included in analyses. Three additional participants left the study before completion. This resulted in 101 participants in the analysis.

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