More recent advents like in-app messaging, mobile wallets, smartwatches and beacons see current use in the single-digit to low double-digit ranges, despite being purpose-built for mobile. Interactive notifications, which use button taps to extend app actions and user feedback to the notification layer, are only currently used by 12% of businesses.
It’s the End of the Beginning for Mobile

Highly under-utilized strategies for reaching customers through authentic mobile engagement.

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