Three Tips to Creating Great Promotional Flyers
Flyers are great ways to pass on a message, for example, inviting the public to company’s major event. Yet, great flyer design is a skill many artists do lack. Whatever your design, three things have to be achieved. It should be able to attract attention, oblige the targeted person to read on and finally command an effectual call to action. The requirement appears to be simple yet not so easy to achieve.
So, that brings us to three tips to designing great promotional flyers.
1. The general outlook
For you to reach a stage of making a flyer it means you have an important message that will have impact, but only if it reaches the targeted audience. So you have to bear in mind that it’s all about transforming your great idea into a precise message which can be easily passed on to the audience.
To achieve this you have to come up with a striking or captivating focal point. This should major on the core message you want to pass on to the reader at the first glance. Therefore, to make a captivating focal point, employ the following tricks.
• Use professionally designed images or original photographs. Only the best image or photograph will draw the attention of the viewer. Consider even using digitally designed images. The readers’ judgement on your professionalism will be pegged on the quality of the picture used.
• Having got quality pictures, carefully think about the layout. For example, you can use images of different sizes combined with some texts to draw attention. Yet the image colour matters as they should blend well, and let the key message shine the more.
• To sell the best image and harmonised colours calls for the right font and lettering. Great flyer design must be legible, clean and let your product shine. It should take the reader the shortest time possible to read and digest the information. For example, key elements like time, venue, pricing and the last call to action must be highly visible to the consumer.
2. Must be short and concise
To pass on the message to your reader, who has little tome for you demands brevity. Having captured his attention, you have less time to communicate your information. The message passed on must entail the following elements.
• Has to be brief and to the point on what you are selling. Your reader’s attention is short-lived hence no time for wordiness.
• How the product will benefit the user or why he should consider owning it.
• Why it’s the ultimate solution to his need.
All the three elements must be conveyed using just a couple of words. The reader must not strain to internalise your key message. For a flyer to be brief yet still emphasise on the key theme, consider the following in your design
• Use a catchy headline. Come up with a set of words that smartly describes and catches your audience attention to what you are offering.
• Don’t make any spelling mistakes. After drafting your work, pass it over to some of your friends for editing where necessary. Rather than drawing attention, an error repels your audience. Also, reprinting another flyer could be costly.
• Consider using actionable phrases or words to package your offer.
3. Persuade your audience with a hard to ignore discount or offer
Having grabbed your audience and convinced him to read through the flyer, the final stage is making your sale. It’s the final and crucial stage; turning your audience into real customers.
Here are a few tricks you can use and make a quick sale.
• Present an offer or discount on your product. Most customers would fall for an offer. It makes them feel more treasured. The deal could be a great discount on the first people to reach the gate or discounted price for those who pay before the actual date of the event.
• Entice with a free service for example few minutes of unpaid entertainment or a few free servicing in the case of dealers selling electronic equipment.
A great, affordable flyer design is the one that can grab, hold and pass on a message in a few words to the customer. In the end, all that matters is connecting with your audience and making sales.