Olympic Stardom and Online Presence: How the 2024 Games Shaped Athletes’ Digital FootprintsAs the world’s largest event, excelling at the Olympic Games can transform your life, and your online reputation will inevitably be…Sep 11, 2024Sep 11, 2024
App Store Marketing: 2023 Year in ReviewAs we close another year, it’s time to reflect on the significant shifts and trends that have shaped App Store Optimization (ASO) and…Mar 2, 2024Mar 2, 2024
Beyond Dot-Com: The Beat Behind headphones.com SuccessWhat you are about to read…Jan 19, 2024Jan 19, 2024
Brands, Beliefs, and Boycotts: How Skittles Sparked a Socio-Cultural Debate With Pride PackagingWhat you are about to read…Dec 23, 2023Dec 23, 2023
The Disastrous Fyre Festival Déjà Vu? Billy McFarland Strikes AgainIt is not often that you hear a convicted fraudster utter the words, “Let’s do it again,” especially when the ‘it’ in question is a…Dec 6, 2023Dec 6, 2023
Blinded by the LightThey will be studying this story in business school 100 years from now. There will be books written and movies made about it. No wonder…Sep 19, 2023Sep 19, 2023
The Implosion That Led to An Explosion: Analyzing the Online Buzz Around the Titan SubmersibleThey say that social media is today’s bonfire. It’s where we gather around and tell stories 24/7 (literally). Well, aside from the cliché…Jul 7, 2023Jul 7, 2023
How to master TikTok SEO and leverage it in your marketing strategySocial media marketing is a growing subfield of marketing that simply cannot be ignored these days, since it has the potential to yield…May 23, 2023May 23, 2023
Welcome to the Era of Generative AI in Digital Marketing (Part 2)Quick recap: In the first part of this blog post, I reviewed some of the recent generative AI tools that can help you scale your marketing…Mar 6, 2023Mar 6, 2023
Welcome to the Era of Generative AI in Digital Marketing (Part 1)Since its inception a few decades ago, artificial intelligence has revolutionized almost all aspects of life. It is currently being used in…Feb 28, 2023Feb 28, 2023
