AI-Generated Art for Marketing Campaigns? There’s More to It Than You Think…
You can’t automate creativity, and no technology can find a way to harmonize this contradiction. You can, however, use artificial intelligence (AI) to help you unlock and direct it. AI-generated art is the new frontier of online marketing that can enable you and your business to go beyond the ordinary.
Applications like DALE.A and Midjourney have managed to become a success in a short time, giving anyone the chance to leverage AI to generate images and elements that look as though they were made by humans. But these apps are only the tip of the iceberg. The potential of AI-generated art has not yet been tapped on a large scale. Think about tools that can be used to create branded images, ones that mirror your own brand and are more relatable to users than the stock photos or generic graphics everyone has been using for years. Now that I’ve sparked your interest, let’s travel even a bit further. But first, an introduction to AI Art.
What is AI-Generated Art?
Artificial intelligence combines computer science and data science, to try and mimic the intelligence of human form. With the help of machine learning, AI can translate data acquired by a computer to deep learning. AI visuals, in our context, creates intelligent, lifelike visuals that are generated by algorithms. These algorithms process a large number of images to detect existing patterns, and therefore learn how a human would process the knowledge and create the image.
Nowadays, AI-generated art can be created with programs, like Vision API and Google Imagen, that can generate visuals or animations from inputs like text and images. Visuals created by AI range from stock photography to 3D models and illustrations, to videos, virtual reality scenes and animations.
AI-generated art has a ton of potential for growth because of how easy it is to create visuals, and how relatively new this field is. AI programs can be used to create a wide range of images and videos that can then be shared via social media, websites — and marketing materials. Visuals created by AI can help you create content that is more relatable to your customers, increase brand recognition, and build a stronger relationship with your audience.
How to Create AI-Generated Art
There are many available applications that you can use to create AI-generated art, aside from those already mentioned, but Vision API, Midjourney, and Google Imagen seem to be the leaders in this field currently — especially when we’ve got our glance on marketing possibilities. Vision API, for example, scans text, images, and audio files for keywords, generates visuals and images, and outputs the finished product. If you want to create an image for an ad, for example, an easy process consists of importing a photo, text, and keywords, and Vision API will generate a stock image similar to it.
Besides Vision API, there are many free applications that you can use to generate images from inputted texts such as Starry AI, and NightCafe. All you have to do is to input a few parameters and you are good to go (The inputted text can be a detailed sentence or even a single word — the program will work with what it’s got).
That said, it doesn’t stop at images. You can also create customizable Avatars, as well as animated GIFs and videos — and these can further enrich your marketing campaign, especially when it hits social media, where a single image is not enough. In fact, this field has become so trending recently, that even Meta decided to jump in and try to take its share of the cake.
Tips for Successful AI-Generated Art Creation
Visuals, including those generated by AI, are powerful, and have the potential to improve your marketing campaign results. However, you should first make sure you are selecting the right visuals that resonate well with your target audience.
Therefore, the initial step is to research your target audience, their personalities, the art they respond well to, and the keywords they are using — just like you would do as part of any marketing strategy up to now. You can do this by performing keyword research, doing customer interviews and surveys, or by simply observing your target audience in real-life settings. This can help you a lot when you approach your AI platform and try to “explain” to it what kind of imagery you wish to create.
However, there is still a legal barrier here. AI images and videos base themselves on what the computer has learned, meaning that your AI-generated visual is based on another visual that was fed to the computer — and that visual might have an issue with copyright. This is especially relevant when talking about generated visuals of humans, which require their consent for marketing use.
Another issue is the type of content that each platform will allow you to produce. DALL-E, for example, has very specific guidelines on what types of images can and cannot be created, touching issues like illegal activities, racism, gore images, and so on. You must also make sure to state that your marketing content was created with the help of AI, so as not to mislead your target audience in any way.
Visuals created by AI can help create fresh and visually appealing content that is related to your business, thus increasing brand recognition. It can also help you personalize your marketing content and to build a stronger relationship with your audience. If used right, and if you have done your homework, then these powerful pieces of art can take your marketing campaign to the next level.
However, as you can see, despite their power, there is still some lack of clarity about the ownership rights related to this art. Should the art be owned by the AI that made the image or the person who provided the inputs? There are still lots of questions to be answered in that domain. Once those issues are cleared out, the AI-generated is definitely something that you should consider adding to your marketing toolkit.