Today I want to talk to you about the Wisdom of the Crowd. While the name of the term speaks for itself, as I found out, there is more to it than meets the eye.

According to Wikipedia, Wisdom of the Crowd is “the collective opinion of a group of individuals rather than that of a single expert”. But what is this “crowd”, how come it has wisdom and how I, a mere single neuron in theMind of this crowd, can reach it?

Trying to capture the essence of this ethereal or illusive “crowd” or “mind” has been a challenge since way before social media. James Surowiecki, a journalist and a writer, in his book, The Wisdom of Crowds, talks about a statistician named Francis Galton. Now, for those of us mere mortal neurons, not familiar with celebrity statisticians, he was a super famous statistician, who wrote bunch of books and papers. …

On the past, present, future of Augmented and Virtual Reality

Last year I had a chance to speak at two amazing events, Dev_At_Work in New York and IT Forum in Kyiv. I talked about Augmented Reality and the way it will revolutionize the world as we know it. I won’t call myself a VR-AR nerd just yet, but these game-changing technologies were on my mind a lot during 2016. Lately, more and more conversations with our clients, in one way or another, revolve around Virtual and Augmented Reality. According to Goldman Sachs, the total investment into AR and VR in 2014 and 2015 amounted to $3.5 billion. Concurrently, Digi Capital estimated that a $2.3 billion was invested into these emerging industries October 2015 through October 2016. Going back to the GS report, the AR-VR market should bring around $180 billion in revenue by 2025. …

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Pokemon GO is just the tip of the iceberg for augmented reality apps

Hardly a week has passed since Pokémon GO, an augmented reality (AR) video game, went viral and interest in the mobile market soared (just look at Nintendo’s stock!) Many companies are clamoring what makes Pokémon GO so successful and you can find an in-depth explanation of their business strategy on Mobile Roadie’s blog. What I haven’t seen a lot of people talk about is the game’s niche; its addictiveness changes the way we behave with technology and the utility that AR has in nuanced applications makes it inadmissible right now.

Creatures of Immediacy

It’s too early to tell how long people will be enthralled by Pokémon GO but it’s hard to deny how the game already conditions people to view their phones differently. What do I mean? The chime/vibration mechanism that alerts you when you encounter a Pokémon is becoming a knee-jerk reaction for many players. The urge to check the game the moment you hear/feel your phone is overwhelming and in many cases, supersedes the need to check a text or Facebook notification. Pokémon GO restructures the hierarchy of conditioned responses (checking a text or Facebook) and makes us anticipate a Pokémon notification instead when the unconditioned stimulus (sound/buzzing/vibration) occurs. Call me Pavlovian but if that’s not classical conditioning, I don’t know what is. …


Uri Soroka

CEO @ salut | Entrepreneur | @MarquetteU Grad| NYC via Kiev, Tel Aviv, Milwaukee and Chicago

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