IS TINDER CHEATING ON ITSELF? SUPER LIKE?

Tinder has been under some heat lately with the app being associated with increases in STD rates and destroying millennials dating experiences. So, what does Tinder do? Create a new feature called Super Like. “We wanted Super Likes to be really special while making sure everyone can use them, so to start we’re giving Tinder users one Super Like to send each day. ” -Tinder blog

Yup that’s right, now you can reach out to one person a day and hope they respond to you, too. Is this Tinder’s attempt to make the site more monogamous?

In a recent HuffPostLive segment, I got to share my thoughts on Tinder’s new feature Super Like: http://live.huffingtonpost.com/r/segment/why-does-tinder-have-a-new-super-like-function/521e53bbfe344436f2000120

Let’s look at it from a feature improvement point: the #1 complaint women have about Tinder is the non-relationship responses they get/the direct hook-up responses that the app is known to be. Super Like may improve the probability of getting less unwarranted communication from users.

From a female user experience point, Super Like as a feature may be an empowering one for women that know what they want. You are running probability on these sites, a distinguishing feature like “I’m not bsing on here don’t bother to contact me if it’s not similar interests” can change the script that is currently being designed in dating. {That women play a passive role and have to be reliant on men discarding them for more kinky and/or shopped photos.}

Tinder was created by the same group that created Grindr, the gay hook-up app. All it did was apply that same principle to the hetero world. Should it have changed their business model before now? Would they have laughed all the way to the bank?

By changing the behavior of the users of the app, it will change the dating experience of the users. Perhaps, women will feel less devalued and men will get more real responses. Ultimately, they will get closer to finding a relationship. What do you think? Is Tinder cheating on itself?

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