Urmit ShahAudience Selection Using Focused Matrix FactorisationThe objective of this article is to introduce you to the methods for Audience Selection on Google/Facebook. Since a lot of money is poured…Feb 6, 2018Feb 6, 2018
Urmit ShahAdvertising Fatigue : Concept, Measurement And Solutions(Tentative)Note — Please read all this with a pinch of salt since everything written over here is purely theoretical, empirical research has yet to be…Dec 17, 2017Dec 17, 2017
Urmit ShahAPI Based Advertising CampaignsInstead of explaining API based ads, here are some examples which will explain the concept in a more intuitive way. Click on word ‘Link’ in…Dec 15, 20171Dec 15, 20171
Urmit ShahMeasuring Brand Lift (TV Advertising)“None but those who regard advertising as some magic dreamland will ever try to sell without sampling. Another” — Claude HopkinsDec 4, 2017Dec 4, 2017
Urmit ShahCausal Effects Of Display Advertising On Sales (Quantified)“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create” — David Ogilvy…Nov 13, 20171Nov 13, 20171