Urooj Qureshi – Medium

Urooj Qureshi
in
DesignCentered

Unlocking Customer Insights: The Ultimate Guide to Creating Effective Personas for Your Business

Creating personas is an essential step in the process of developing products, services, or marketing campaigns. Personas help businesses…

4 min readMar 14, 2023

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Personas are important because they help businesses gain a deeper understanding of their target audience. By creating personas, businesses can identify the needs and preferences of their customers, as well as the factors that motivate them to make a purchase or take a particular action.

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Urooj Qureshi
in
DesignCentered

Design better UX using Heuristics Review

Learn to conduct Heuristics Review using a free template

4 min readMar 14, 2022

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Design better UX using Heuristics Review

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Urooj Qureshi
in
DesignCentered

UX Design using the Five Planes Method

Guide and Worksheet

6 min readApr 11, 2020

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UX Design using the Five Planes Method

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Urooj Qureshi

How to get a $100,000 Grant to Grow your Social Impact?

Announcement

3 min readApr 17, 2019

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How to get a $100,000 Grant to Grow your Social Impact?

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Urooj Qureshi
in
DesignCentered

Impact Centered Design — an Introduction

Design Framework

8 min readMar 15, 2019

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Impact Centered Design — an Introduction

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Urooj Qureshi
in
Living Being

Walking the Camino de Santiago

Camino de Santiago, also known as The Way of St. James, follows an ancient Roman trade route dating back to over a 1,000 years. Camino…

6 min readJan 8, 2015

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Walking the Camino de Santiago

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Urooj Qureshi
in
Living Being

Travel Reflections and Wishes for the New Year (2015)

As I sip my espresso in Zadar, a 3,000 year old town on the Adriatic Sea in Croatia, I reflect on the year just passed — 2014. Based in…

5 min readJan 1, 2015

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Travel Reflections and Wishes for the New Year (2015)

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Urooj Qureshi
in
Living Being

Paltinis: when nature becomes your friend

The day we decided to move to Sibiu we were happy with the idea of being closer to nature. During our first weekend we had to chose…

4 min readMay 20, 2014

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Paltinis: when nature becomes your friend

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Urooj Qureshi
in
Living Being

Hospitality in Belgrade

It took us three hours to drive from Timisoara, Romania, to Serbia’s capital city — Belgrade. Once war-torn, this city has transformed…

4 min readJun 14, 2013

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Hospitality in Belgrade

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Urooj Qureshi
in
Living Being

Manora: An Island of Serenity in the Arabian Sea

Manora feels like an island community lost at sea. Manora Island is at the tip of a 12km sandspit connected to mainland Pakistan. Along…

5 min readMar 9, 2013

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Manora: An Island of Serenity in the Arabian Sea

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Urooj Qureshi

Urooj Qureshi

Founder and Principal at Design Centered Co. by day, and passionate adventurer, amateur anthropologist, and proud father. Let’s discuss #impact.

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