Urooj Qureshi – Medium

Urooj Qureshi

Published in
DesignCentered

Unlocking Customer Insights: The Ultimate Guide to Creating Effective Personas for Your Business

Creating personas is an essential step in the process of developing products, services, or marketing campaigns. Personas help businesses…

Mar 14, 2023

Personas are important because they help businesses gain a deeper understanding of their target audience. By creating personas, businesses can identify the needs and preferences of their customers, as well as the factors that motivate them to make a purchase or take a particular action.

Mar 14, 2023

Published in
DesignCentered

Design better UX using Heuristics Review

Learn to conduct Heuristics Review using a free template

Mar 14, 2022

Design better UX using Heuristics Review

Mar 14, 2022

Published in
DesignCentered

UX Design using the Five Planes Method

Guide and Worksheet

Apr 11, 2020

UX Design using the Five Planes Method

Apr 11, 2020

How to get a $100,000 Grant to Grow your Social Impact?

Announcement

Apr 17, 2019

How to get a $100,000 Grant to Grow your Social Impact?

Apr 17, 2019

Published in
DesignCentered

Impact Centered Design — an Introduction

Design Framework

Mar 15, 2019

Impact Centered Design — an Introduction

Mar 15, 2019

Published in
Living Being

Walking the Camino de Santiago

Camino de Santiago, also known as The Way of St. James, follows an ancient Roman trade route dating back to over a 1,000 years. Camino…

Jan 8, 2015

Walking the Camino de Santiago

Jan 8, 2015

Published in
Living Being

Travel Reflections and Wishes for the New Year (2015)

As I sip my espresso in Zadar, a 3,000 year old town on the Adriatic Sea in Croatia, I reflect on the year just passed — 2014. Based in…

Jan 1, 2015

Travel Reflections and Wishes for the New Year (2015)

Jan 1, 2015

Published in
Living Being

Paltinis: when nature becomes your friend

The day we decided to move to Sibiu we were happy with the idea of being closer to nature. During our first weekend we had to chose…

May 20, 2014

Paltinis: when nature becomes your friend

May 20, 2014

Published in
Living Being

Hospitality in Belgrade

It took us three hours to drive from Timisoara, Romania, to Serbia’s capital city — Belgrade. Once war-torn, this city has transformed…

Jun 14, 2013

Hospitality in Belgrade

Jun 14, 2013

Published in
Living Being

Manora: An Island of Serenity in the Arabian Sea

Manora feels like an island community lost at sea. Manora Island is at the tip of a 12km sandspit connected to mainland Pakistan. Along…

Mar 9, 2013

Manora: An Island of Serenity in the Arabian Sea

Mar 9, 2013

Urooj Qureshi

Urooj Qureshi

Founder and Principal at Design Centered Co. by day, and passionate adventurer, amateur anthropologist, and proud father. Let’s discuss #impact.

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