Urs DigitallyEVOLUTION OF MARKETING: AN ODE TO THE BEST MARTECH APPLICATIONSMarTech — Marketing and Technology.Aug 3, 2020Aug 3, 2020
Urs DigitallySALES FORCE AUTOMATION: MARKETING DISRUPTION FOR MANUFACTURING BUSINESSESMarketing is wrongly equated with social branding, messaging, and enhancing social visibilities. The same is unfortunately placed in…Jul 4, 2020Jul 4, 2020
Urs DigitallyLOYALTY MARKETING SOLUTION: TURN YOUR EXISTING CUSTOMERS INTO BUSINESS ASSETSA few months back, before the pandemic locked us all at home, I had visited Dominos for a family ‘pizza retreat’! Post the gala evening, I…Jun 29, 2020Jun 29, 2020
Urs DigitallyCREATIVITY VS TECHNOLOGY: INTRODUCTION TO MARTECHThe marketing universe has been long divided. At one end there are purists who believe that nothing but pure creativity is what drives the…Jun 19, 2020Jun 19, 2020
Urs DigitallyTRACK, MEASURE, ITERATE: IMPROVISING CONTENT STRATEGY WITH ANALYTICS“Do you remember the second person who landed on the moon?” “Football with beautiful strategy looks wonderful. But goals tell it all”…Jun 11, 2020Jun 11, 2020
Urs DigitallyCHANGE IS THE ONLY CONSTANT: ART OF CREATING DYNAMIC CONTENTWishful plans and agency proceedings never work in tandem.Jun 7, 2020Jun 7, 2020
Urs DigitallyMICRO MOMENTS: CRACKING THE AUDIENCE PSYCHE‘A business becomes a brand when it can penetrate the audience mindset’May 30, 2020May 30, 2020
Urs DigitallyContent Marketing for creating Quality Sales FunnelPicture this.May 22, 2020May 22, 2020
Urs DigitallyREALITY CHECK: CONTENT MARKETING IS NOT SAME AS CONTENT WRITING“Every brand needs to tell a story”May 16, 2020May 16, 2020
Urs DigitallyFACEBOOK — JIO DEAL: Another Disruption In The Digital Universe60 Billion Dollars! No, we aren’t talking of Tesla, Uber, ByteDance, or Airbnb’s market price — the megastars of the global start-up…May 9, 2020May 9, 2020