Zebra, not Unicorn
If you are on the way to your own startup I want to share with you some lessons learned.
There are many ways to startup. Unfortunately the Unicorn is the model that is most known in popular culture. It is the one you read about in the press, is what everyone tells you to aim for. Except that, last I checked, Unicorns don’t exist.
unicorn
[ˈjuːnɪkɔːn] noun
something that is highly desirable but difficult to find or obtain.
The thing is, many business ideas are good enough without having to be an unicorn
If you are working on your startup and polishing your pitch to go get seed investment you are playing the unicorn game. You have to know that everyone from the Angel to the VC investors are trying to figure out if your idea is the next unicorn.
Accelerators are nothing but unicorn hunting grounds. You will be shown how to perfect your pitch so that your embryonic idea can be seen in all its “Hockey stick” potential. And this is the right game to play for investors, for they know that 9 out of 10 ideas they invest in will not take off as they plan.
