6 TED Talks Every UX Professional Should Watch
We’ve rounded up some of the best TED Talks for UX professionals. These 6 awesome talks cover both user experience and the wider design principles to help you get inspired.
1. Sheena Iyengar: How to make choosing easier.
We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
2. David McCandless: The Beauty of Data Visualization.
David McCandless turns complex data sets, like worldwide military spending, media buzz, and Facebook status updates, into beautiful, simple diagrams that tease out unseen patterns and connections. Good design, he suggests, is the best way to navigate information glut — and it may just change the way we see the world.
3. Margaret Gould Stewart: How Giant Websites Design For You.
Facebook’s “like” and “share” buttons are seen 22 billion times a day, making them some of the most-viewed design elements ever created. Margaret Gould Stewart, Facebook’s director of product design, outlines three rules for design at such a massive scale — one so big that the tiniest of tweaks can cause global outrage, but also so large that the subtlest of improvements can positively impact the lives of many.
4. Rochelle King: The Complex Relationship Between Data and Design in UX.
Engineering a website is equal parts vision and adaptation, responding both to how users navigate the site and what new goals of the organization have emerged. Rochelle King, the senior designer at Spotify, walks us through the process of redesigning a major website, revealing best practices for navigating the relationship between designers, data, and the people for whom it is built.
5. Paul Bennett: Design in the Details.
Showing a series of inspiring, unusual and playful products, British branding and design expert Paul Bennett explains that design doesn’t have to be about grand gestures, but can solve small, universal and overlooked problems.
6. Don Norman: Three Ways That Good Design Makes You Happy.
In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.
Which is your favorite? Let us know!