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In this final blog, we examine how BI is applied for informed decision making in the various roles of CX Analysts, Marketing, Customer Success, HR, Finance and C-Level Executives at Usabilla.

This is part 3 of the BI Blog series (read part 2).

The purpose of business intelligence (BI) is to empower organizations to make decisions better and faster. Each team within our organization uses various dashboards, asks different questions, and finds unique insights. Still, the integration of previously siloed data sets into one platform makes everyone’s decisions stronger.

For us, the goal is customer-centricity. Taking a previously messy situation, BI cleans up the data we have and makes the entire process of becoming data-driven even easier. BI is a strategy.

Our teams increasingly have all-time access to organized data, so they can clearly see what’s working and what’s not. …


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In this blog, we dive deeper into how Usabilla uses BI and how the team was set up, including the challenges and benefits.

This is part 2 of the BI Blog series (read part 1).

Currently, 63% of Usabilla employees use our BI platform regularly.

We use Metabase, an open-source data platform helping companies do more with their data, to compile and structure data and find quick and easy answers to our business questions.

Not only does Metabase act as a guiding hand in making decisions and optimizing strategy, but it also empowers every team in our organization to view, analyze and compare data tailored to their specific business needs.

Setting up BI at Usabilla

We began using Metabase in November 2018. Previously, data had been processed in-house and by-hand by our developers, which was simply not scalable. …


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This is an introduction to our BI Blog Series. We’ll cover the basics of BI, how our own team got a BI program up and running, and how it’s helping us become more data-driven.

As organizations modernize and become more digital, there is a growing need for efficient and accessible ways of leveraging data across teams.

Enter: Business Intelligence (BI).

For Usabilla, that’s where George came in. This series was inspired by our Senior Software Engineer, George Visniuc, who introduced us to BI at Usabilla. He has championed the BI effort here and continues to lead the way helping every team build their dashboards and collect insights.

Forrester defines BI as,

“A set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information.”

Making sense of big data is a vital step for any organization that wants to build an advanced analytics pipeline. Whether you’re on a product, marketing, support or management team, using well-rounded data to uncover patterns, and sharing what you learn with your team helps everyone in the organization reach better-informed decisions. …


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About the series: User-Centric Mindsets
Product Design and the people behind it are the bread and butter to great user experiences for your organization. With this series, we’re digging into UX Design with none other than our own Usabilla Product Designer Gal Agmon. Sit tight as we dive into everything from accessibility in feedback forms to creating the right design principles.

As a user feedback company, UX runs through our veins.

Lucky for me as a Product Designer, Usabilla is committed to delivering great user experiences.

It isn’t easy to make UX design the core of an organization and fully embed it in every decision. We needed backup from every team to fight for the plight of the user and ensure they are in the driver’s seat at every step of the digital experience. …


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About the series: User-Centric Mindsets
Product Design and the people behind it are the bread and butter to great user experiences for your organization. With this series, we’re digging into UX Design with none other than our own Usabilla Product Designer Gal Agmon. Sit tight as we dive into everything from accessibility in feedback forms to creating the right design principles.

One of the coolest experiences I’ve had as Usabilla’s Product Designer is seeing the feedback form I designed live on some of my favorite brand’s sites.

For instance, I use Europcar quite often. For a recent road trip through Italy, I went on their site and I was able to click on the Usabilla feedback button and see my design! It always makes me happy to see the form that fits their brand look and feel. …


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About the series: User-Centric Mindsets
Product Design and the people behind it are the bread and butter to great user experiences for your organization. With this series, we’re digging into UX Design with none other than our own Usabilla Product Designer Gal Agmon. Sit tight as we dive into everything from accessibility in feedback forms to creating the right design principles.

Imagine going out for dinner and realizing the restaurant is not accessible for someone in a wheelchair. That’s bad news, for your friend with a broken leg and for the restaurant. Digital experiences are no different.

Web Accessibility helps more people than you would think and doesn’t only apply to users with motor disabilities or the visually impaired. Non-native English speakers, color blind users or those with weakened eyesight all feel the effects of inaccessible platforms. …


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About the User-Centric Mindsets series:
Product Design and the people behind it are the bread and butter to great user experiences for your organization. With this series, we’re digging into UX Design with none other than our own Usabilla Product Designer Gal Agmon. Sit tight as we dive into everything from accessibility in feedback forms to creating the right design principles.

In this episode…from daily challenges to her love for psychology and human behavior, Gal shares what led her to a career in UX.

Name: Gal Agmon

Hometown: Tel Aviv

Role at Usabilla: Senior Product Designer

Department: Product

Office Location…


As customer engagements shift rapidly to digital channels, 2019 will be a critical moment for brands to adapt. Business leaders will be tackling the challenges that come with digital transformations, facilitating future-proof organizational changes to exceed their customers’ expectations.

Here are the top trends in digital customer experience (DCX) over the next 12 months:

1. Prioritization of software and strategy investments to gather better customer data

As brands prioritize digital experiences, they will boost investments in software and strategy that will help them gather smarter customer insights. On average, the planned investment for digital experience technologies and programs in 2019 is $5 to $10 million. …


Social media is an excellent place for a business to engage with its market. You can attract followers, build an audience, and share insights. It seems like going social could be a way to get feedback from customers. You should watch out for pitfalls, though.

One might think those are appropriate channels to ask for customer’s opinions as more and more people hang out on social platforms. Also, it is free to create polls on Facebook and Twitter, but such an attempt can quickly turn into a PR disaster. …


You’ve likely heard the statistics: 80% of companies believe they offer a “superior” customer experience, but only 8% of their customers think the same. Bain & Company calls this the “delivery gap”.

As a business, you have to step into your customer’s shoes and imagine a customer experience so seamless, your online users can’t help but convert and purchase your products.

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There are infinite ways you can design your customer experience. Do you have a hamburger menu or a heading bar? Do you use a carousel or whitespace to showcase your products? Is it worthwhile to invest in product videos or are customer reviews sufficient? …

About

Usabilla

We're a SaaS company in the heart of Amsterdam that loves #feedback almost as much as we love coffee. You should join us: jobs.usabilla.com

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