Very insightful, Kimbal how do compare situation in US with other food producing nations ? Going organic is big deal here, given you only get premium after you do all required certification (you can sell to a small audience without that ), and in between the time in transition, it will be difficult for the farmers to keep themselves afloat without any support. A private initiative can be to help farmers who take the initiative to help them sell their produce at a better rate then the conventionally grown produce, because as I understand it, it will more ‘clean’ produce as compared to conventional.