PinnedAlbus AIWhy is the first-party data alone not enough?In recent months, few discussions have been as prevalent in the advertising industry as those about first-party data. The slow death of…Jan 5, 2022Jan 5, 2022
Albus AIHow can agencies most effectively compensate for the lack of third-party data?An estimated 80% of advertisers rely on third-party cookies. The absence of third-party cookies will significantly impact campaign reach…Jan 27, 2022Jan 27, 2022
Albus AIinAlbus AdsThe new Topics API is a great opportunity for brand growth without 3rd party cookies.Google wants to stop using third-party cookies in Chrome by 2023. To that end, the company is working on several privacy alternatives under…Jan 27, 2022Jan 27, 2022
Albus AIThe end of third-party data can be an advantage for SMEs?The end of third-party cookies has been a long time coming. Even though it has been postponed until 2023, many companies still need to…Jan 24, 2022Jan 24, 2022
Albus AICommunity marketing on the rise, what makes it valuable, how to scale with it?Community marketing is one of the latest trends in the marketing ecosystem. Unlike conventional advertising, which is focused only on…Jan 14, 2022Jan 14, 2022
Albus AIWhat will advertisers lose with the fall of 3rd party data?Third-party cookies are a mainstay of digital advertising, driving customer acquisition, and retention. However, advertisers must uncover…Jan 14, 2022Jan 14, 2022
Albus AIBrand reach and targeting limitations to provide steady growth with first-party data.One of the most significant limitations of first-party data is its limited scope. Companies can only comprehend limited scope and depth…Jan 12, 2022Jan 12, 2022
Albus AIConsent dependency of first-party dataThe era of technology and digital marketing has presented consumers with a new puzzle: sharing or not sharing private information. This…Jan 10, 2022Jan 10, 2022
Albus AIBarriers and inefficiencies in cross-channel data matching for first-partyToday’s consumers use mixed online and offline channels on their path to purchase and expect a seamless experience from start to finish…Jan 10, 2022Jan 10, 2022
Albus AIinAlbus AdsPains of building integrated and cross-channel first-party data systemsFor companies that do not have enough first touchpoints, it isn’t easy to collect enough data to gain a foothold in advertising. To solve…Jan 5, 2022Jan 5, 2022
