PinnedInsiderCustomer Data Platform Definition And REAL Use CasesWhat is a CDP?Jun 21, 2022Jun 21, 2022
InsiderQuestions To Ask Yourself Before Investing In A Customer Data PlatformCustomer data platform companies boast plenty of benefits your company will enjoy if you choose their services. A wide selection of…Jun 29, 2022Jun 29, 2022
InsiderWhat Is Gamified Mobile Engagement and How Does It Influence Customer BehaviorFor the first time, in 2018, more people were accessing the internet from their smartphones than desktops, tipping the scale to a 51% —…Aug 7, 2020Aug 7, 2020
InsiderWhat is the Difference Between Omnichannel and Multichannel Marketing?As customer behavior evolves in our ON(FF)LINE world, marketers and brands will need to re-imagine digital experiences, bring desktop…Aug 7, 2020Aug 7, 2020
InsiderInsider’s Biggest Milestone Yet and the Road AheadI am incredibly honored and proud to announce the closing of our biggest investment to this day: our $32M Series C round, led by Riverwood…Jul 24, 2020Jul 24, 2020
InsiderHow To Choose Customer Data Platform: Pick Your CDP in 5 StepsIf you are looking to improve your tech stack to know your customers better, have unified and progressive user profiles, and deliver…Jul 24, 2020Jul 24, 2020
InsiderIDFA Opt-in, App Clips & More: How iOS 14 Changes Mobile Marketing for App-first BrandsApple’s annual Worldwide Developer Conference (WWDC) took place on Friday, June 26, 2020. Due to the ongoing pandemic, Apple decided to…Jul 8, 2020Jul 8, 2020
InsiderA Comprehensive Guide to Reinvent Your In-App Messages to Boost User Engagement & RevenueIn-app messaging has emerged to be the perfect mobile messaging channel. They are undoubtedly effective but they’ve always been perceived…Jul 8, 2020Jul 8, 2020
InsiderMeasuring Marketing ROIData-driven marketers depend on key metrics to measure the effectiveness of their campaigns on a daily basis. From fixing the right…Jun 27, 2020Jun 27, 2020
InsiderOptimizing Your Customer Lifetime Value (CLV) with a Mobile-First Marketing StrategyLet’s face it. 80% of app users uninstall the app within three months. If you’re wondering whether a mobile-first engagement strategy is…Jun 27, 2020Jun 27, 2020
