U-Sentric BlogUser Experience, Customer Experience, what are they all about?You may have noticed the terms UX and CX being used more frequently over the past several years. As we’ve shifted towards a more…Nov 28, 2019Nov 28, 2019
U-Sentric BlogApplying anthropology: 6 tips to build empathyIf you want to create a great service or product for your customer, you need to know your customer. Old news, right?Nov 26, 2019Nov 26, 2019
U-Sentric BlogUX will help you win the marketing gameSome years ago I graduated as a marketer with a big heart for market research. I was that nerdy type that loved to sit behind her desk…Nov 26, 2019Nov 26, 2019
U-Sentric BlogPutting the user at the centre of your businessClients and users are the cornerstones of your organisation, that’s what we preach. But even though we might preach this, it doesn’t mean…Sep 17, 2019Sep 17, 2019
U-Sentric Blog8 Lessons on Creating Strong User Journey NarrativesCreating user journeys can be a sluggish process. You have to do interviews, then ploughing through a plethora of notes, analyse and…Nov 1, 2017Nov 1, 2017
U-Sentric BlogThe Rise of the disruptive Patient-to-Network business model in HealthcareIn the future healthcare services will be radically different than they are now. Developments in DNA sequencing, testing, analysis and…Jun 29, 2017Jun 29, 2017
U-Sentric BlogThe unspoken truth behind quantitative data: what they tell and don’t tell.Companies want to know that what they are doing is right, that the service they offer caters for the needs of their clients and that the…Jun 13, 2017Jun 13, 2017
U-Sentric BlogUser tests and change managementAs we all know, user tests are one of the best ways to find out about users’ expectations and actual behaviour on a given interface. This…Apr 18, 2017Apr 18, 2017
U-Sentric BlogUser Research is NOT overratedLast week I stumbled across this article on Medium — User Research is Overrated — that caught my attention. As a consultant in user…Mar 8, 2017Mar 8, 2017
U-Sentric BlogTrends Impacting Customer-Driven InnovationCompanies are gradually seeing the value of involving end users in the design of products, services and internal processes. This is great…Jan 26, 2017Jan 26, 2017