U-Sentric Blog – Medium

U-Sentric Blog

User Experience, Customer Experience, what are they all about?

You may have noticed the terms UX and CX being used more frequently over the past several years. As we’ve shifted towards a more…

6 min readNov 28, 2019

--

User Experience, Customer Experience, what are they all about?

--

U-Sentric Blog

Applying anthropology: 6 tips to build empathy

If you want to create a great service or product for your customer, you need to know your customer. Old news, right?

6 min readNov 26, 2019

--

--

U-Sentric Blog

UX will help you win the marketing game

Some years ago I graduated as a marketer with a big heart for market research. I was that nerdy type that loved to sit behind her desk…

5 min readNov 26, 2019

--

--

U-Sentric Blog

Putting the user at the centre of your business

Clients and users are the cornerstones of your organisation, that’s what we preach. But even though we might preach this, it doesn’t mean…

4 min readSep 17, 2019

--

--

U-Sentric Blog

8 Lessons on Creating Strong User Journey Narratives

Creating user journeys can be a sluggish process. You have to do interviews, then ploughing through a plethora of notes, analyse and…

9 min readNov 1, 2017

--

8 Lessons on Creating Strong User Journey Narratives

--

U-Sentric Blog

The Rise of the disruptive Patient-to-Network business model in Healthcare

In the future healthcare services will be radically different than they are now. Developments in DNA sequencing, testing, analysis and…

4 min readJun 29, 2017

--

The Rise of the disruptive Patient-to-Network business model in Healthcare

--

U-Sentric Blog

The unspoken truth behind quantitative data: what they tell and don’t tell.

Companies want to know that what they are doing is right, that the service they offer caters for the needs of their clients and that the…

5 min readJun 13, 2017

--

The unspoken truth behind quantitative data: what they tell and don’t tell.

--

U-Sentric Blog

User tests and change management

As we all know, user tests are one of the best ways to find out about users’ expectations and actual behaviour on a given interface. This…

5 min readApr 18, 2017

--

User tests and change management

--

U-Sentric Blog

User Research is NOT overrated

Last week I stumbled across this article on Medium — User Research is Overrated — that caught my attention. As a consultant in user…

6 min readMar 8, 2017

--

User Research is NOT overrated

--

U-Sentric Blog

Trends Impacting Customer-Driven Innovation

Companies are gradually seeing the value of involving end users in the design of products, services and internal processes. This is great…

3 min readJan 26, 2017

--

Trends Impacting Customer-Driven Innovation

--

U-Sentric Blog

U-Sentric Blog

U-Sentric is a non-traditional user research company specialised in Human Centered Design. Eager to know more? Stay tuned or take a look at www.u-sentric.com

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams