Interviewed by Thomas Bohm (User Design, Illustration and Typesetting). Published on the 23rd November 2020.
This interview seeks to analyse and explore current issues in the effectiveness of advertising on TV, by brands in print and electronic medias, and in the public domain.
Marketing, advertising, effectiveness, electronic advertising, ethics, consumers, social media.
About Chris Hackley
I’ve been a professor of marketing in the school of management at Royal Holloway, University of London, U.K., for 15 years. …
Thomas Bohm, 7 August 2020
Page size: width 20cm × height 32cm.
Binding type: sewn softcover (Otabind).
Book design and writing: Studio Rob van Hoesel, photographs by Eva Meijer (Studio Rob van Hoesel) with a book manifesto by Ruud de Wild, judges’ report written by Yolanda Huntelaar.
Every year or so, I like to see what is going on in book design in countries such as Germany, the Netherlands and Switzerland. In 2019, I bought The Best Dutch Book Designs 2017 (Stichting De Best Verzorgde Boeken, 2017) annual and was not disappointed. Every year…
Thomas Bohm, 21 May 2020
You are not the only one using the design you create. Every day we use graphic communication design from reading letters which have come through the post, or the newspaper in the morning, to reading and using information at work, to travelling and navigating in the environment. How can we include as many people as possible when designing graphic communication and information, and how do we not unnecessarily exclude people…
It always amazes me at the range of things graphic communication designers need to know and are required to do. It could be compared to be a conductor in an orchestra, we deal with the bigger picture but have to know about all the smaller functioning parts. Some of us specialise doing only 1 or 2 things, others have to be the jack of all trades needing to know what they have to, in order to get the job done (subsequently needing a very wide range of skills and knowledge).
I have compiled this list because it could be useful…
By Thomas Bohm
This paper presents 10 tips for improving book designs, they come out of my own practical experience and observations from designing books. There are many parts, processes and people involved in the production of a book, decisions are usually not down to one person alone, but a group of people each with there own requirements, understandings and style preferences. Subsequently, a successful and open-minded editorial/designer/client relationship is essential for good designs.
Frequently it can be seen that text in books is hampered by the arch of the open book and that it falls into the gutter, which…