Interviewed by Thomas Bohm (User Design, Illustration and Typesetting). Published on the 23rd November 2020.

Street photograph of a man walking along the pavement in a city, just before the new kiosk A1 InLink advertising units
Street photograph of a man walking along the pavement in a city, just before the new kiosk A1 InLink advertising units
Figure 1. New double sided BT InLinkUK units throughout UK cities. InLinkUK is a new communications service that will replace over 1,000 payphones in major cities across the UK, with new structures called InLinks.

Brief outline

This interview seeks to analyse and explore current issues in the effectiveness of advertising on TV, by brands in print and electronic medias, and in the public domain.

Keywords

Marketing, advertising, effectiveness, electronic advertising, ethics, consumers, social media.

About Chris Hackley

I’ve been a professor of marketing in the school of management at Royal Holloway, University of London, U.K., for 15 years. …


Thomas Bohm, 7 August 2020

Book details

ISBN-13: 978–9059654877.
Price: €29.50.
Pages: 272.
Page size: width 20cm × height 32cm.
Binding type: sewn softcover (Otabind).
Book design and writing: Studio Rob van Hoesel, photographs by Eva Meijer (Studio Rob van Hoesel) with a book manifesto by Ruud de Wild, judges’ report written by Yolanda Huntelaar.

The lime green annual photographed side-on with the title in large black type
The lime green annual photographed side-on with the title in large black type
Figure 1. Front cover of The Best Dutch Book Designs 2017 annual. Book designed by Studio Rob van Hoesel.

Introduction

Every year or so, I like to see what is going on in book design in countries such as Germany, the Netherlands and Switzerland. In 2019, I bought The Best Dutch Book Designs 2017 (Stichting De Best Verzorgde Boeken, 2017) annual and was not disappointed. Every year…


Thomas Bohm, 21 May 2020

Notes

This paper and infographic was originally published on Usability Geek in February 2018, and as of May 2020, it has been moved here on Medium.

Photograph shows a lot of different types of people walking across a main road crossing using a light blue duotone
Photograph shows a lot of different types of people walking across a main road crossing using a light blue duotone

Introduction

You are not the only one using the design you create. Every day we use graphic communication design from reading letters which have come through the post, or the newspaper in the morning, to reading and using information at work, to travelling and navigating in the environment. How can we include as many people as possible when designing graphic communication and information, and how do we not unnecessarily exclude people…


It always amazes me at the range of things graphic communication designers need to know and are required to do. It could be compared to be a conductor in an orchestra, we deal with the bigger picture but have to know about all the smaller functioning parts. Some of us specialise doing only 1 or 2 things, others have to be the jack of all trades needing to know what they have to, in order to get the job done (subsequently needing a very wide range of skills and knowledge).

I have compiled this list because it could be useful…


By Thomas Bohm

Introduction

This paper presents 10 tips for improving book designs, they come out of my own practical experience and observations from designing books. There are many parts, processes and people involved in the production of a book, decisions are usually not down to one person alone, but a group of people each with there own requirements, understandings and style preferences. Subsequently, a successful and open-minded editorial/designer/client relationship is essential for good designs.

1. Make the gutter as wide as it needs to be

Frequently it can be seen that text in books is hampered by the arch of the open book and that it falls into the gutter, which…

User Design, Illustration and Typesetting

We do book design, illustration, typesetting, to usability, and much more. Visit our website https://www.userdesignillustrationandtypesetting.com.

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