How to measure your MoM app metrics Performance with App Store Connect + MPP? — So you got the app, then you have ✅ — Marketing team set up with KPIs ✅ — Marketing budget planning ✅ — Campaigns were executed ✅ — All the tech stack is in place Whats next? Here is a basic overview of acquisition & metrics and how to look and use the information that App Store Connect has for you. Luckily, Apple provides relatively simple app data that can be considered as an…

As we get closer to the end of 2022, us app marketers hustle our way into leveraging end-of-year seasonalities to push for incremental app growth. — A key component for App Store Optimization is monitoring trends and seasonal patterns, through seasonality you’ll drive more engagement, downloads and installs that translate into revenue. Understanding these patterns can help you prepare and release updates accordingly.

In this series of our growth articles we will cover the basics on why launching a successful ad campaign on TikTok is vital nowadays and what you need to boost your paid growth through this channel. First and Foremost, Why TikTok? Well, for starters, there is no doubt that TikTok is changing the digital consumption…

By Userbase team — Ooh la la! What do we have here? That’s right, in case you haven’t heard our friends at Apple Search Ads continue to expand their advertising platform by launching their 3rd and 4th ad placements inside the App Store. These are great news given apps can have incremental exposure to different users throughout their journey on more places within the App Store. While the Search ads (Search Results and Search Tab ads) remain the same, the new launches feature a Today…

A big greeting from your friends in Userbase agency, — In this article we are going to show you How to host a great creative brainstorm that translate ideas into a standout to your app, using all the creative potential your team has What you will need: Miro or Figma board license Have the team together (In-person or Digital Room) Ads research & inspiration from the team (even current creative trends)

Userbase Creative UA Series — We know there are bunch of metrics to measure App Store Optimization success: BLA BLA BLA > Organic downloads monthly growth, Overall Rankings increase, Keyword ranking increase, CVRs improvements.. Yes, we care about those metrics. But, so What? There’s a better navigation system compass to measure actual visibility growth on the app store on every update. Apptweak provides a powerful way of measuring your overall App Store visibility in a given timeframe and X amount of selected keywords.

Userbase Creative UA hacks series — We have seen different app companies trying different creative strategies to decrease cost per installs. What has been performing like fire 🔥 on mobile advertising during the past few years is using creator & influencers videos effectively. One of the great examples of this is Bumble, they launch influencer-like videos almost every week and they scale up the top performers to their audience.