Influencer Marketing UX Case Study
Influencer marketing isn’t just about having creators post photos of themselves holding up your product. It’s about showcasing your brand in a way that resonates positively with an influencer’s audience.
With more than 700 million people scrolling through their feed each month, prices have been hitting serious highs. According to Forbes, an account with over a million followers can earn upwards of €43.03k for a single sponsored post (depending on its engagement).
Research
Raging Social Media’s creates an opportunity for Ground level entrepreneurs to work on their product branding so the idea of this influencer marketing model is to bridge up the gap between advertisers and influencers, many competitors have followed up the trend with a similar business model, filling the marketplace, becoming popular and in few cases working even better.
To begin my research, I started to look at a few competitors or similar platforms, analyzing UI/UX, User flow, IA and key features. I won’t go into detail however, as I want to keep the focus on the research which has been made on this App itself.

Scenarios
During the research I identified many different scenarios and I kept my focus and develop the the following:
- Scenario 1: Advertiser have a product but have no marketing strategy or medium
- Scenario 2: Influencer has an audience but needs content to promote more things
- Scenario 3: how to the revenue model works for both parties
User Personas
Going further through the research, I identified 4 personas which have different needs and different goals. This data will be useful to improve the user experience for each one of them.
The aim would be/has been to create the best journey and improve the functionalities to provide the best possible experience for each persona.

Pain points
Summarising the research I’ve discussed, I have develop the following considerations:
- There is not a proper solution to cover the scenarios that have been identified. It seems that the user needs to have all the information required to get a suitable result.
- There are not functionalities to improve the user experience considering each persona identified
- User Interface should be made more user centered rather than “sales centered”.
- How advertisers monitor the tasks that submitted for influencers.
The Solution Strategy
Starting from the pain point, I tried to find solutions to solve them and introduce new interaction for overall to improve the user experience.
Most of the clients don’t want to spend time on above points as UX designers our job is to convince our client by providing actual data and statistics in order to provide answer to their problems.
I have made a presentation about this and showed it during a meeting.
Wire framing
I did some quick rough sketching in order to identify how the above IA would look like in terms of screens and various other states based on the user journeys. After doing that I have made the wire-frames with client’s collaboration just like a small design sprint. For this I have used balsamiq mock ups.

Visual design
1. Landing Page / On boarding
Overall, I’ve made many changes on the current homepage and on boarding process of the users. Trying to avoid too much information being required to get a result in the first instance.


2. Influencer / Advertiser Home
We are introducing a point system to a influencer in order to compete with in the app. Creating such gamification feature gives app to stand out with better branding as well as in influencers community. Based on subscribed social media platform influencer can see the work that have committed.


Conclusion
Due to time constraints, the research and consequents assumptions are based on my personal experience and a small amount of data.
Deep analysis and additional testing needs to be conducted in order to refine and validate the solution.
Thank you for reading! Hopeful you enjoyed this case study based on this Freelance project that I have done. If you have any feedback, I’d like to hear from you. Say hello at hello@userchapters.com or connect on LinkedIn.
