Ushma KapadiaOTT vs Linear TV consumptionKeeping an eye on Entertainment consumption is trickyJul 20, 2021Jul 20, 2021
Ushma KapadiaMaking sense of the OTT onslaughtQ4 of 2019 shone the spotlight yet again on Over-The-Top (OTT) media, thanks to Disney and Apple launches. Early players in the industry…Jul 20, 2021Jul 20, 2021
Ushma KapadiaSocial all the way — How the Social Tech industry evolved and what it means for brandsAs social platforms grew, so did Social Tech…Jul 20, 2021Jul 20, 2021
Ushma KapadiaMaking the transition from legacy systems to Customer Data PlatformsData can be put to work in many contexts, providing multiple reads for businesses. However, with increasing data sources and use-cases…Jul 20, 2021Jul 20, 2021
Ushma KapadiaCustomer Satisfaction is dead; say “Hello!” to a new best practice, Customer Success.“Customer Success is just another buzzword, but does it really matter?”Jul 17, 2021Jul 17, 2021
Ushma KapadiaThe next wave for Customer Data PlatformsOver the past few decades, the way organizations collect, manage and mine data has changed rapidly. The 90’s Customer Relationship…Jul 17, 2021Jul 17, 2021
Ushma KapadiaIs your brand talking to your social audience OR at them?“Let Love Go Places,” said Yatra.com.Jul 14, 2021Jul 14, 2021
Ushma KapadiaFacebook mining Facebook — Version 2.0Further to an analysis of ‘Study from Facebook’ is another development viz. Facebook launching what it refers to as a ‘market research…Jul 14, 2021Jul 14, 2021
Ushma KapadiaHow Gaming companies use Analytics to optimize revenueIndia has traditionally had a love-hate relationship with gaming. Despite parental focus on academics (and dislike towards gaming), gamers…Jul 14, 2021Jul 14, 2021
Ushma KapadiaInstagram API — Leaving likes behindInstagram has steadily upped experimenting with various design tweaks aimed at restoring control back to users.Jul 14, 2021Jul 14, 2021
