Sure, we know the breakout stories — those A-plus ideas that took off from the beginning, like Facebook, Google, or eBay. The fact is these companies are very rare. Often, the world is not ready for a new idea, and the majority of companies don’t get traction. Intrepid entrepreneurs go back to the drawing board and pivot, but that maneuver is not representative of the reality of startups. Most companies fall into a middle space — there’s some traction, but the flywheel isn’t spinning, and you’re not sure if the idea will scale. This uncomfortable middle place is what I call a “tweener,” and it’s a dangerous place to be.