Usman KhaninMetaBriefClear as mud.Managing ambiguity in the ad making process.Oct 20, 2021Oct 20, 2021
Usman KhaninMetaBriefThe bureaucratic bungle: How we broke advertising.In my previous article I wrote about the fact that the way we create and work through our briefs is fundamentally broken. Too much time and…Sep 12, 2021Sep 12, 2021
Usman KhanThe bureaucratic bungle: How we broke advertising.In my previous article I wrote about the fact that the way we create and work through our briefs is fundamentally broken. Too much time and…Sep 12, 2021Sep 12, 2021
Usman KhaninMetaBriefThe way we ‘do advertising’ is broken.A colleague and I were recently discussing the ad game.Aug 30, 2021Aug 30, 2021