THE BACK STORY
Photo sharing done right
Tipi came to me with to kickstart their brand. They wanted to stand out from the crowd with a logo the embodied what they were about. Which is a social application built around photo sharing within a specific location.
THE BRAND STORY
I think it’s an orange
My Approach was simple, to embody the purpose of their app to the name of the company to give potential users an immediate look into what the company is about “We are Tipi, a private photo sharing app.”
THE ANATOMY OF THE LOGO
Keeping everything in the frame.
The Tipi Logo incorporates a picture frame to show how the brand incorporates its photo sharing features at the root of its ideology. The Tipi within the logo embodies clusters of groups of people living in different cities. Each tipi represents a group whether that group maybe a university or a coffee shop.
Tipi was a learning experience; it taught me a lot of things such as, time management, staying focused, and understanding the philosophy and psychology of a different POV then yourself.