By Federico Manó — Human Resources Manager at UTAG

This isn’t a classic article on how to handle Home Office. I’m not going to tell you to take care of your posture, to have the room well-lit, to not work in pajamas, or to pick a fixed workspace — because you already know that. We’re going to talk about how our behavior has changed, how our brain is operating under this reality change, and how leaders can use different tools to take on what we’re facing and to motivate their teams during isolation.

The rules of the game aren’t the…

The importance of messaging and his significant role in our lives.

by Sofía Lorente — Digital Analyst at UTAG

Currently, one of the main ways we communicate is through chatting. So much so, that brands have decided to adapt to this format by using bots to automate conversations with customers.

It’s important to mention that 64% of people surveyed prefer to solve their problems by chat rather than having to call customer care. …

By Carolina Manó — CEO at UTAG

Defining a company’s identity requires a lot of effort and dedication and with younger generations inserting themselves in work environments it becomes even harder to have a proper strategy that defines and encourages an accurate cultural approach.

Millennials and Centennials want it all: To work at a nurturing environment that encourages collaboration, that keeps them challenged but not to the point they can’t deal with the pressure. …

By Carolina Manó — CEO at UTAG

Let’s start by stating the obvious:

Coronavirus is on all of our minds, screens and feeds. Basically everywhere.

Since it was declared a pandemic by the World Health Organization, the outbreak has been causing unpredictable changes to our day-to-day lives. As consumers change their behaviors, it is imperative that brands start taking conscious actions towards this shift.

But what should we believe? Because there are tons of fake news and stats out there.

Here are some facts that we pulled together from some of our most trusted sources:

- Almost 90% of Gen…

UTAG’s Creative Team attended the globally renowned Dreamforce, held on November 19th in San Francisco. There were some very popular political speakers such as former President Barack Obama and Daenerys, the mother of dragons, breaker of chains. Well, it may actually have been Emilia Clarke, but we prefer thinking of her that way.

HEAR FROM THE LEADERS WHO ARE MAKING A DIFFERENCE is the event’s claim. Every year, the best and brightest minds come together to offer their perspectives, visions, and ideas for a better world. That in itself would have been enough to make us eager to attend. However…

by Ash García — Sr. UX/UI Designer at UTAG

The digital world implies so much immediacy and change that concluding a design can become a never-ending task. It challenges designers to keep in mind that every idea can be revised over and over again, spiraling into a creative continuum. It may very well end up becoming a zombie design — one that eats our brains out. There’s a risk you can never get it off of your mind.

In Graphics Design school, the way you get evaluated is through assignments. You get real-world tasks and are asked to develop a…

By Carolina Manó — Chief Executive Officer at UTAG

For some of us, starting our own company has been a long-life dream. Plus, being an entrepreneur sounds really cool. Let’s face it, most entrepreneurs appear to be living the dream, being freedom and flexibility two words commonly associated with their lifestyle: no fixed working hours, unlimited vacations — total independence. But nothing is as good as it seems. Although it may look easy at first, entrepreneurship is actually a quite complicated journey.

Before moving forward, let’s review how Wiki defines entrepreneurship:

“The capacity and willingness to develop, organize and manage a business venture along with any of its risks to make a profit.”

Let’s assume we are all capable and willing to…

By Federico Manó — Human Resources Manager at UTAG

What defines today’s leaders? Is it their position within a company? Achieving exceptional results? Keeping teams motivated? Yes, all of that matters but in new organizations, the secret to being a great leader is what psychologist Daniel Goleman calls Emotional Intelligence.

Emotional intelligence is the ability to recognize our own emotions and those of others, to motivate ourselves and others towards clear goals, and to manage relationships properly.

When it comes to the workplace, we all know that some of the basic principles have been shifting. This fills some with fear and uncertainty while others accept the challenge of constant change. Emotional Intelligence is the main skill that companies are currently looking for in people. So the question becomes: how can we make sure that our employees have the Emotional Intelligence they…