By Florencia Mastroscello — Commercial Leader at UTAG

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As we all know, in the previous months, there has been a huge acceleration towards digitalization. Lockdowns accelerated this shift across all sectors and industries: e-commerce, deliveries, online education, digital entertainment, you name it. All industries have been affected, and market research is not the exception.

A big question for brands is whether to keep up with market research during these times of uncertainty. Some main concerns lead to this hesitation. …

UTAG — Tech-driven communicators

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