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UTAG — Tech-driven communicators
UTAG — Tech-driven communicators

20 Followers

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Nov 17, 2020

The resilience of brands in times of crisis: what’s the role of market research?

By Florencia Mastroscello — Commercial Leader at UTAG As we all know, in the previous months, there has been a huge acceleration towards digitalization. Lockdowns accelerated this shift across all sectors and industries: e-commerce, deliveries, online education, digital entertainment, you name it. …

Market Research

3 min read

The resilience of brands in times of crisis: what’s the role of market research?
The resilience of brands in times of crisis: what’s the role of market research?
Market Research

3 min read


Aug 20, 2020

Empathy, a vaccine that can’t wait.

By Federico Manó — Human Resources Manager at UTAG This isn’t a classic article on how to handle Home Office. I’m not going to tell you to take care of your posture, to have the room well-lit, to not work in pajamas, or to pick a fixed workspace — because…

New Normal

3 min read

Empathy, a vaccine that can’t wait.
Empathy, a vaccine that can’t wait.
New Normal

3 min read


Published in

Chatbots Life

·Jun 17, 2020

Chatbots, a natural way to keep communicating.

The importance of messaging and his significant role in our lives. by Sofía Lorente — Digital Analyst at UTAG Currently, one of the main ways we communicate is through chatting. So much so, that brands have decided to adapt to this format by using bots to automate conversations with customers. …

Technology

4 min read

Chatbots, a natural way to keep communicating.
Chatbots, a natural way to keep communicating.
Technology

4 min read


Apr 6, 2020

Company’s culture, a good way to increase motivation

By Carolina Manó — CEO at UTAG Defining a company’s identity requires a lot of effort and dedication and with younger generations inserting themselves in work environments it becomes even harder to have a proper strategy that defines and encourages an accurate cultural approach. Millennials and Centennials want it all…

Technology

3 min read

Company’s culture, a good way to increase motivation
Company’s culture, a good way to increase motivation
Technology

3 min read


Mar 17, 2020

Advertising during these times of Coronavirus

By Carolina Manó — CEO at UTAG Let’s start by stating the obvious: Coronavirus is on all of our minds, screens and feeds. Basically everywhere. Since it was declared a pandemic by the World Health Organization, the outbreak has been causing unpredictable changes to our day-to-day lives. …

Technology

3 min read

Advertising during these times of Coronavirus
Advertising during these times of Coronavirus
Technology

3 min read


Nov 21, 2019

Gamification Rules

(Among Obama and Khaleesi) — UTAG’s Creative Team attended the globally renowned Dreamforce, held on November 19th in San Francisco. There were some very popular political speakers such as former President Barack Obama and Daenerys, the mother of dragons, breaker of chains. …

Gamification

3 min read

Gamification Rules
Gamification Rules
Gamification

3 min read


Nov 15, 2019

How to get away with zombie designs

by Ash García — Sr. UX/UI Designer at UTAG The digital world implies so much immediacy and change that concluding a design can become a never-ending task. It challenges designers to keep in mind that every idea can be revised over and over again, spiraling into a creative continuum. It…

Design

4 min read

How to get away with zombie designs
How to get away with zombie designs
Design

4 min read


Oct 17, 2019

Fasten your Seatbelt before Embarking on the Journey of Entrepreneurship

By Carolina Manó — Chief Executive Officer at UTAG For some of us, starting our own company has been a long-life dream. Plus, being an entrepreneur sounds really cool. Let’s face it, most entrepreneurs appear to be living the dream, being freedom and flexibility two words commonly associated with their…

Entrepreneurship

4 min read

Fasten your Seatbelt before Embarking on the Journey of Entrepreneurship
Fasten your Seatbelt before Embarking on the Journey of Entrepreneurship
Entrepreneurship

4 min read


Sep 23, 2019

5 steps to control your Emotional Intelligence in the age of Gen Z

By Federico Manó — Human Resources Manager at UTAG What defines today’s leaders? Is it their position within a company? Achieving exceptional results? Keeping teams motivated? Yes, all of that matters but in new organizations, the secret to being a great leader is what psychologist Daniel Goleman calls Emotional Intelligence. Emotional intelligence is the ability to recognize our own emotions and those of others, to motivate ourselves and others towards clear goals, and to manage relationships properly.

Emotional Intelligence

3 min read

5 steps to control your Emotional Intelligence in the age of Gen Z
5 steps to control your Emotional Intelligence in the age of Gen Z
Emotional Intelligence

3 min read


Aug 28, 2019

Digital Rapport: New technologies for emotional affinity

by Daniela Cubisino — Technology & Innovation Leader at UTAG Psychology defines Rapport as a relationship, especially one of mutual trust and empathy. Whether you’re a person, a company, a brand or an organization, no one is exempt from having to communicate properly nowadays. …

Marketing

3 min read

Digital Rapport: New technologies for emotional affinity
Digital Rapport: New technologies for emotional affinity
Marketing

3 min read

UTAG — Tech-driven communicators

UTAG — Tech-driven communicators

20 Followers

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