To entice players to spend money on the game, video games frequently employ a variety of psychological techniques and game design techniques. The term “monetization” refers to the process of creating a game with the intention of encouraging players to spend real money on in-game items. Here are some typical strategies used in video games to accomplish this
Randomized Rewards (Loot Boxes): Games incorporate randomized rewards through loot boxes or similar mechanics. The uncertainty of what players will receive triggers the brain’s reward center, encouraging repeated purchases to chase desired items.
Microtransactions and In-App Purchases: These are small, often inexpensive purchases made within the game. They can include items like cosmetic skins, virtual currency, loot boxes, and more. The low cost makes players more likely to make impulse purchases.
Limited Resources and Stamina: Some games limit how much a player can do in a single session through mechanics like energy or stamina systems. Spending money can replenish these resources, enabling players to play longer without breaks.
Progression and Time-Saving: Games sometimes offer items or upgrades that can speed up progression or reduce grind. Players who are short on time might be tempted to spend money to achieve their goals faster.
Event-based Rewards: Special events with exclusive rewards motivate players to engage more and potentially spend to maximize their rewards.
Personalization and Customization: Cosmetic items allow players to personalize their characters or in-game spaces. Offering a wide variety of customization options encourages players to spend money to create a unique experience.
Free-to-Play Model: Offering games for free attracts a larger player base. The game is designed to be enjoyable at the start, but progression can slow down or become more challenging, nudging players towards spending to ease the difficulty.
