Herve UthezaPride and PrejudiceThis Pride month of June 2020 forces us to march, to stand up, to pause, to reflect.Jun 7, 20201Jun 7, 20201
Herve Uthezaadsquare Audiences In Motion: a place to be to share thoughts and advance locationThis past May, I had the pleasure and honor to be invited by our adsquare friends at their Spring Audiences In Motion event.Sep 14, 2018Sep 14, 2018
Herve UthezaRethinking mobile and media in mobileLocation technology is advancing at an exponential rate, causing media to change as well — location intelligence has to keep pace. This…Sep 14, 2018Sep 14, 2018
Herve UthezaLocation is emotional — and why that matters to the future of advertisingEverything we do, feel, and think can be attached to a location — it’s emotional. That’s why location data has been used in advertising for…Sep 14, 2018Sep 14, 2018
Herve UthezaThe days of one measurement metric are over… Long live measurement!HERE was invited to be a sponsor at this year’s Acxiom LiveRamp annual conference, RampUp. During the event, we noticed a common theme on…Sep 14, 2018Sep 14, 2018