Case Study: How Utilify helped Fluffy Polar Bears x Boyner Capsule Collection Launch

3 min readOct 31, 2022

Fluffy Polar Bears, Turkey’s first 10K NFT Collection announced a partnership on March 2022, with Turkey’s one of biggest department store chains, BOYNER to bring the best quality Fluffy Polar Bear merchandise ever created.

The Fluffy Polar Bears x Boyner Capsule Collection hit the stores on October 24th. Here are the details of the collection

The “Fluffy Polar Bears” NFTs, consisting of more than 1,000 polar bears with the drawings of cartoonist Selçuk Erdem, stepped into fashion and turned into a colorful and entertaining collection. The Fluffy Polar Bears X Boyner capsule collection, realized in cooperation with Boyner, consists of colorful and stylish pieces for women, men, and children.

You can check the collection here

The launch was held at Boyner’s Pangaltı store and a special invitation was sent to celebrities, PR agencies, and holders of Fluffy Polar Bears. That’s where Utilify stepped in.

Fluffy Polar Bears team used Utilify for holders to register for the event at a special website created for the event.

Lucky holders received an email from Utilify about the details of the event and how to enter the event.

On the launch day at the event door, Utilify was used to verify NFT ownership at the door combined with the event registration.

Fluffy Polar Bear holders had the advantage of having a discount on online purchases ranging from 40% to 15%. Voucher code distribution to holders successfully took place via Utilify. Utility token of Fluffy Polar Bears, $ice token, also used to claim the voucher code along with NFT verification.

We had fun gamification where users can participate via tweeting this claim process.

Over 50 holders tweeted and the collection link has been clicked over 1000 times, driving more eyes to the collection.

Last but not least, attendees of the launch event who have their QR code scanned successfully got a special NFT airdrop as proof of attendance at the event.

To sum up, Utilify helped the Fluffy Polar Bears team to;

- Organize an event registration page and holder check process to register for the event.
- Verify holders at the event along with the event registration check.
- Distribute voucher codes to holders only, with an extra layer of utility token usage for claiming.
- Distribute proof of attendance NFTs to event attendees.

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