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When Utrust started building the company we are today, we knew one thing for certain: we wanted our own token to be a cornerstone of our project. The Utrust token utility would always be linked to our Platform. Throughout the years, as the company grew, other products sometimes took the spotlight a bit more, but UTK was always a priority.

This is why today feels like such a momentous occasion.

Introducing: Reverse staking

Our token has a series of powerful features in the works, as part of our roadmap.

The first one we are introducing is one of a kind, and a brand new concept in token economics. Reverse staking. You may be familiar with the traditional form of staking, of course. It’s a process by which you hold on to digital currencies in order to support the network. The longer you hold on to your coins, the greater the reward. Simple enough. The most common result of staking, however, is an increase in the amount of tokens that are in circulation. …


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Black Friday is upon us, and we’ve got to be ready for it. It can be difficult to strategize for a holiday when every webstore on the planet is running promotions, so we’ve decided to do a quick and simple list of things every store can do to help boost sales.

Play with timing

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Yes, people wait all year for Black Friday, so you know sales are going to be happening on that weekend. …


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Utrust has recently announced its new app. You can read all about that here. One of the reasons why we were eager to enter this new chapter was so we could unlock the full potential of our token, UTK. There’s plenty more features to come, but we’re starting with reverse staking.

The article above includes a primer on what it is, but we felt like this truly awesome feature deserved an article of its own. Let’s start by looking into traditional forms of staking:

Traditional staking creates weak tokenomics

Many companies started providing incentives for people to lock up their tokens and just keep them in place. If you didn’t move a predetermined amount of tokens for a certain period of time, you got a reward in the form of more tokens. Those incentives, most of the time, came right out of the company’s reserves. This has some very troublesome consequences down the line. As more tokens flooded the market medium-long term, they were mostly sold, creating even more selling pressure. …


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Gravity Co-living is on a mission. They want to reinvent the way we think of urban living. No more isolated flats of urban professionals that move to the city and know no one, need to figure everything out by themselves and live unbalanced, unfulfilling lives of hassle and confusion.

Making city living easy

Gravity wants to provide their tenants with everything they need to grow professionally and personally. …


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Healthcare is a difficult subject. It’s fraught with politics and conflicting points of view. It’s understandably emotional. This makes it a little different from other segments we have written about, such as sports and fitness, real estate or fashion.

When dealing with healthcare, we’re not just discussing how to disrupt a sector, making it smarter and more efficient, we are dealing with literal life or death situations.

And there couldn’t be a better use for this technology.

Health services digitalization is becoming a reality

There are many reasons why this is so.

Part of it is convenience. People want on-demand healthcare services, and don’t want to have to go to a clinic or hospital to perform routine procedures, many of which aren’t even medical in nature. People want to research hospitals and medical facilities, they want to book their appointments, they want to research doctors themselves. …


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Find all the details of the new token here

UPDATE #4 — Sept 30th 2020, 21:10 (UTC+1)

We have successfully completed the Utrust Token Swap. The new tokens are now in the same addresses of the old token in a 1:1 ration with exception of the stolen tokens that are now in a new public address while KuCoin fixes their issues. The new token address is 0xdc9Ac3C20D1ed0B540dF9b1feDC10039Df13F99c and can be found at Etherscan here

UPDATE #3 — Sept 30th 2020, 15:15 (UTC+1)

Utrust tech team has started the deployment of the new Utrust Token smart contract. After verifying that all went as expected with the deployment the team will move ahead with the token swap. …


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It’s a good thing.

Don’t be scared.

Utrust is partnering with NGRAVE to allow Utrust users access to one of the premier cold storage devices in the market.

Cold storage makes you even safer

Utrust already works with the safest and most reliable wallets in the market. And we add our own layer of ironclad protections to that. Every purchase anyone makes with us is guaranteed to be safe.

But we want you to pay on your terms.

Cold storage allows for your transactions to be signed off with your private keys on an offline environment, ensuring that at no point can anyone interact with the process. …


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Every day, at Utrust, we are working to get digital currencies into the hands of all users, everywhere. That’s what commands every move we make, every strategy we devise. That means being available to all OpenCart merchants.

OpenCart runs 6% of the ecommerce market

That’s a very significant share, and in practice it means over one million stores and organizations. And some of them are huge presences, like the British Red Cross or FX Creations. So what did we do to get in on the action?

We’ve developed a brand new plugin just for OpenCart

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We’d already developed similar plugins for WooCommerce and Magento, ensuring our availability to over 42% of the ecommerce market.

This time around, we have partnered with Digito Solutions to create a specially made plugin just for OpenCart. …


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Kompakt, the iconic Cologne-based label that revolutionised the way the world listens to music, continues to be on the edge of innovation. They will now accept digital currency payments via Utrust, and we couldn’t be happier to have them.

Kompakt is a musical trailblazer

Kompakt has been innovating in the music business since they were just a record store, founded in Cologne Germany in 1993. …


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Upland is creating a digital world that will mirror our own. By integrating Utrust, they are making it as free and safe as it can possibly be.

Welcome to the metaverse

What Upland is creating is a metaverse. The concept isn’t exactly new (the term was coined by Neal Stephenson in a ’90s novel, and it’s been widely associated with the term cyberspace, coined by William Gibson), but it’s arguably never been successfully achieved. Some argue that Second Life comes close, but what Upland is trying is a little more ambitious.

This world is your world

Upland is directly connected to the real world, and the properties you can purchase in the metaverse are real properties that actually exist. It’s not an artificial world, it’s a parallel world. And the best part is that what you buy in Upland actually belongs to you. Because Upland is powered by blockchain, digital assets are unique and certified, and true ownership is guaranteed. …

About

UTRUST

The easiest way to pay with & accept digital currencies. The money of tomorrow is here. Experience digital payments with Utrust: utrust.com

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