growth marketing @tradecraft | head of marketing @516marketing | avid poker & DFS player | occasional blogger
…owth engine and how your role relates to it. Find out the company’s “one metric that matters.” Then make a list of all the functions you could perform in your role to influence the positive movement of that metric.
Once you get your first reputable piece of press, be sure to use that article in your marketing efforts, instead of your website. Doing so dramatically increases the chances of the receiver clicking the link and experiencing your story.
“Most people do not listen with the intent to understand; they listen with the intent to reply.” — Stephen R. Covey