Shop, Earn, Redeem, Repeat: Unveiling the Ultimate Point-Based Bonanza in Nykaa Fashion App✨🛍️
Establishing Context of the Design Journey: Crafting a Solution in Sleepless 48 Hours ⏰✨
Greetings, Design & Fashion Enthusiasts!! I am Ankit Verma, The ADHD UX Designer embarking on the Context of This Case study Which is all about Experiencing Everything⚡ and taking you on a journey of how I participated in a Product Design Challenge where
🤼 250+ Participants, 25+ Teams, 280+ Problems Statements
⛵ Each participant had to select one of the problem statement
🤔 Analyze, understand, and research while Diverging and Converging
✅ Then come up with a Groundbreaking solution in the next 48 Hours.
Design Solution in 48 Hours?⏰ For Real..?
Sounds Interesting? Huh!! Lets Unveil!!
Prepare yourself for an epic adventure that will ignite your imagination and keep you hooked until the very end. Buckle up, because the next few minutes promise to be an extraordinary experience that will leave you craving more. So, sit back, relax, and let the excitement unfold!
My Problem Statement💭 : Unraveling the Core Challenge💡
As I delved into the problem, the task is to implement an innovative point-based system in the Nykaa Fashion App. This system empowers users to redeem their points for exciting rewards, such as discounts, complimentary products, and enticing incentives. My goal is to seamlessly integrate this system, enhancing the user experience and building a loyal customer base. We aim to create a gratifying and engaging journey for every user of the Nykaa Fashion App.
🚀 What if Nykaa Fashion Implemented a Point-Based System in their app!! This is What it will Look Alike
Introducing Prive Coins: Elevate Your Fashion Experience to Extraordinary Heights! 🌟✨
Enter a world where your fashion choices lead to exclusive rewards and captivating incentives. Experience the exhilarating transformation brought by Prive Coins, a revolutionary point-based system that will redefine your shopping journey. Celebrate your unique fashion sense and be rewarded in ways beyond imagination. With Prive Coins, a treasure trove of benefits awaits, ensuring an extraordinary exploration of the fashion world.
Imagine effortlessly earning coins with each fashion find, moving closer to exclusive discounts, irresistible freebies, and extraordinary surprises. Get ready for a thrilling adventure where shopping, earning, and indulging in your fashion passion seamlessly intertwine.
Welcome to the future of fashion rewards — Welcome to Prive Coins!🍀
Peak-a-Boo!! Here’s the Glimpse of the Final Product I made,⏬
Play with my Prototype Here🔗👉 Prototype
🔥 BTW Figma Flex
📋 Understanding my Problem Statement
Step into this journey as I guide you through each step, unveiling the Final Solution and the groundbreaking feature I introduced firsthand. However, let’s first delve into understanding Nykaa, the Problem Statement, and the Target Audience to gain a clear understanding of the ultimate product.
- What is Nykaa?
- The company sells beauty, wellness, and fashion products online, on mobile apps, and in 100+ stores.
- Nykaa caters to middle-class and upper-class girls and women who want to feel confident and look stylish — at a party or work.
- The company expanded from an online-only model to an omnichannel one in 2015.
- As of 2022, it sells 2,000 brands and 200,000 products.
Nykaa is a parent company that has different industries catering companies like Nykaa Beauty, Nykaa Men, and Nykaa Fashion.
- Nykaa Beauty is the flagship brand of Nykaa, and it offers a wide range of beauty products, including makeup, skincare, haircare, and fragrances.
- Nykaa Men is a men’s grooming brand that offers a range of products, including shaving, skincare, and fragrances.
- Nykaa Fashion is a fashion brand that offers a range of apparel, footwear, and accessories for men and women {Our Throughout Focus}
- What is Nykaa Fashion?
- Nykaa Fashion is an online fashion retailer that offers a wide range of apparel, footwear, and accessories for men and women.
- As Launched in 2016 and it has since grown to become one of the most popular online fashion retailers in India. The company offers a wide range of products from over 2,000 brands.
Nykaa Fashion’s products are available across a wide range of categories, including — Apparel: Dresses, skirts, tops, shirts, pants, jeans, and more — Footwear: Sneakers, heels, sandals, boots, and more — Accessories: Bags, wallets, jewelry, sunglasses, and more
Nykaa Fashion offers a convenient shopping experience. Customers can shop online or through the Nykaa mobile app.
Selecting the Perfect Path: A Journey of Choices🚪
There were 15+ Problem Statements, let’s first understand Why I chose this problem statement among all others!!
Implement a Point-Based System that enables users to redeem their points for Discounts, Free products, or other Incentives in the Nykaa Fashion App
Before going any further, I read the problem statement at least 10 times to have a clear understanding of it. And researched the other statements while giving an advantage to this statement…
Quest for Insights: Discovering the Key Initial Research🔍
Through initial research, I explored various problem statements, analyzing their potential impact and relevance. After meticulous evaluation, the implementation of a point-based system in the Nykaa Fashion App emerged as the most compelling choice. Here are the crucial research findings that guided my decision-making process:
- 79% of consumers are more likely to choose brands with a rewards program (🔗Loyalty360)
- 71% of consumers value personalized shopping experiences (🔗SmarterHQ)
- 72% of consumers belong to a retail loyalty program (🔗Invesp)
- 57% of consumers are more likely to make a purchase if they can earn loyalty points (🔗Accenture)
Additionally, the decision to implement a point-based system in the Nykaa Fashion App, allowing users to redeem points for discounts, free products, and incentives, was influenced by several other factors too. These include the expected outcomes of improved user engagement, increased customer loyalty, a competitive edge in the market, higher sales and revenue, as well as a more personalized and rewarding shopping experience. Now that you have gained an understanding of Nykaa and the problem statement, let’s Unviel!!
Illuminating the Solution: Blueprint for Success💡
Foremost, Let’s illuminate the Final Solution
Exciting Right- Let's go to How I Created all this in 48 Hours👇👇
There are Many Things which I have not shown, which can only be viewable on the Prototype I Created
🔗Play with my Final Prototype Here👉 Prototype✨
📡Exploring this Case Study | 🧭Knowledge Compass
[ 🌟Unlock answers instantly with a Click🌟 ]
🏗 Setting up the foundation
— Where did it all start?
— Let’s look at my solution first
— Figma prototype of my final solution
👨🔬 Research work
— How I evaluated the screen and found out the issues?
— What insights did I get from my target users and secondary research?
🛠 Building the solution and testing it out
— How did I come up with the UI for the solution?
— My Initial UI Solution
— Figma prototype of my initial UI Solution
— Why my solution didn’t work as expected and what changes did I do?
— Figma prototype of my final solution
🎁 Wrapping it up
— Future scope and key learnings
— Want to see some crazy things that happened during the project?
— Appendix
🔰 The 48-Hours Sleepless Journey Begins:
Oh sorry its Actually 72 hours. Thinking How??
Our journey as volunteers was no ordinary endeavor. It surpassed the 48 hours of the Designathon, stretching far beyond that timeframe. Before the clock began ticking, I dedicated an epic 48 hours before as the PR Lead, working tirelessly behind the scenes to prepare for this extraordinary event. Talk about commitment! My unwavering dedication extended to an astounding 72 hours of non-stop action, driven by sheer passion and a determination to create an unforgettable experience. Who needs sleep when you’re fueled by the mission to craft design magic? Admittedly, I was a bit exhausted when the challenge commenced, but I participated with a bang, leaving an indelible mark.
It was an intense race against the clock ⏰, but I’m excited to walk you through my process. Let’s grab a virtual cup of coffee and explore this design journey. ☕️
🌠 AI’s Magic Touch: Empowering the Journey✨
Ahem, ahem! Yes, I harnessed the power of AI! As AI continues to revolutionize the design world, I fearlessly plunged into its depths. Embracing the future, I leveraged the capabilities of OpenAI’s ChatGPT throughout this project. With its invaluable assistance, I crafted a precise problem statement and made informed decisions at every step of the way. Together, we embarked on a journey of creativity and innovation.
Unraveling the Riddles: Paving the Way to Clarity🔍
Before jumping to build the UI solution I wanted to get clarity on what, why, and whom + 69 other questions for building this feature and how will it help the users as well as the business.
Journey of Discovery: Uniting Minds on the Path🌐
Core Idea of this Feature!!
The core idea of the feature is to incentivize customers to make purchases on the Nykaa Fashion platform by offering them points that can be redeemed for rewards. The point system will be designed to encourage customers to make repeat purchases and engage with the platform regularly.
What is the problem that the users are facing?
Users currently face a significant problem in the Nykaa Fashion App: the absence of a point-based redemption system. Without this system, users are unable to earn and redeem points for discounts, free products, or other incentives. The lack of a rewards program limits their access to exclusive benefits, personalized rewards, and a sense of accomplishment, resulting in a less engaging and fulfilling shopping experience.
How will this feature help the users?
Implementing a point-based redemption system in the Nykaa Fashion App will offer several benefits to the users, including:
What are the Factors contributing to the problem for the User:
- Lack of tangible incentives for repeat purchases/regular engagement.
- Limited customer engagement beyond basic shopping functionality.
- Missed opportunities to foster customer loyalty.
- Incomplete shopping experience without a point-based system.
- Competitive disadvantage compared platforms with rewards programs.
- Missed opportunities for data collection and analysis.
👩👩👧👧 Who are my users?
When I understood the problem statement a bit, it was time to understand for whom are you building a product. So, I went ahead with doing User Research of who are the particular users of Nykaa Fashion and moreover, The users of Nykaa Fashion who are the intended beneficiaries of the point-based redemption system. I Found out👇
Users/Audience of Nykaa Fashion
- The majority of Nykaa Fashion’s audience is Female (59.94%). Male users make up 40.06% of the audience.
- Age: The largest age group of visitors to Nykaa Fashion are 25–34 year olds (39.21%). Other age groups include 18–24 year olds (37.44%), 35–44 year olds(11.53%), 45–54 year olds(6.76%), 55–64 year olds (3.51%).
- Location: India is the largest market for Nykaa Fashion, with 99.18% of the audience coming from the country. Other countries with significant audiences include the United States (0.44%), the United Kingdom (0.23%), Canada (0.17%), and Australia (0.12%).
- Interests: The most popular interests among Nykaa Fashion’s audience include fashion, beauty, shopping, and lifestyle. Other interests include travel, food, music, and movies.
Considering Above Data Our Targeted Users who are the intended beneficiaries of the point-based redemption system would be:
The way my targeted audience was refining out, I went ahead with considering all the Factors affecting My Users and My Decisions. And Further along, we will discuss the Business Side of the Problem.
Implementing a point-based rewards program can have both pros and cons. Here are some of the key advantages and disadvantages:
Overall, implementing a point-based rewards program can have significant benefits for a platform, but careful consideration should be given to the potential costs and risks involved. The program should be well-designed, with clear goals and guidelines, to maximize its effectiveness and minimize its downsides.
🤔Enough about Users, Let’s Think Business. Business. Business…
An important aspect of the design challenge was to address a problem that could have a positive impact on the business thereby improving key metrics. Certainly! Let’s shift our focus to the business perspective.
Here are some key considerations and potential benefits of implementing a point-based redemption system for Nykaa Fashion from business standpoint:
These business-focused benefits highlight the potential impact and advantages that a well-designed point-based redemption system can bring to Nykaa Fashion. But these were the Business Advantages of Implementing a Point Based-System, But Now As We are building a feature and there are some Metrics that needed to get targeted so that the Business could get corpus profit.
So the Targeted Business Metrics or the Metrics getting affected are!!
But these are the overall business metrics getting affected, but as a UX Designer, I would not move forward while considering everything as a point to work upon, so I rectified and prioritized what needs to be chosen and worked upon.
These were the Prioritised and Final Business Metrics I will be Targeting!!
- Customer retention: Rewards and incentives foster loyalty, reducing churn and improving retention.
- Brand loyalty: Strengthen loyalty, ensuring customers choose Nykaa Fashion over competitors.
- Customer Loyalty: Retention rate and percentage of repeat customers.
Now that all our details of the users and the Metrics, Let’s talk about some of the Assumptions and Constraints I developed for this project to be continued!!
I took some Assumptions, I considered while building. It includes the assumptions I took for the User and the Business as Well
These things matter a lot while building something while considering User Experience. And whenever you are building a product or any feature you need to have some Constraints. Because if you don’t have constraints you will keep building endlessly, without having a proper stop to where to end.
I considered some Constraints that helped me Narrow Down my approach while building this feature:
If I implement the Feature, Users will achieve the following Goals/Needs:
All My Research made me understand all about the User’s and Business Goals which are shown down here:
Understanding the Problem Statement and The Users who will be using gave me an idea of how to proceed by considering What to accept and what to reject. Also, What are the things I don’t even have to look at!!
These Considerations, Made me understand, But there are some competitors who have applied this exact or similar strategy to build this feature…Which so on lead me to do Competitors Research on Nykaa Fashion. Also To gain a deeper understanding of the market I conducted a competitor analysis.
🤔 Impactful Decisions that Shaped this Journey
Every project is a journey filled with pivotal moments that can make or break its success.
🦗 Critical Decision 1:
How will People Redeem?
In the Nykaa Fashion app’s Prive Coins system, this critical decision revolves around determining how this system will get deployed and How users will redeem their earned coins for rewards and benefits. Four options are considered:
After careful consideration, the chosen approach is to integrate the Loyalty Program (Option C) and have a dedicated “Redeem Section” (Option B). This decision aims to strike a balance between simplicity and engagement. Users can access the Redeem Section for focused redemption experience, while the integration with the Loyalty Program adds depth and exclusivity to the rewards, encouraging users to actively participate in the Prive Coins system and fostering long-term loyalty.
🙅♂️ Problem and Decision Explanation:
The challenge was to design an engaging redemption process for users, allowing them to utilize their earned points effectively. The decision made was to implement a loyalty program in conjunction with a dedicated Redeem Section. This approach offers users a seamless experience to redeem points while enhancing their loyalty and satisfaction.
🐺 How Might We influenced in this Critical Decision:
🧱Why (My Reasoning):
The decision to integrate a loyalty program with a dedicated Redeem Section addresses the primary goal of enhancing user engagement and satisfaction. This approach provides a seamless and rewarding experience for users, encouraging them to participate actively in the redemption process. By offering exclusive rewards & personalized recommendations, the loyalty program creates a sense of value for users, while the Redeem Section ensures a convenient and user-friendly platform to redeem their earned points.
🥬 Considerations and Use Cases // Advantages of this Decision // Limitations of this Decision:
💁♂️Conclusion:
Integrating a loyalty program with the Redeem Section ensures a user-centric approach to point redemption. Personalized rewards and an intuitive redemption process motivate users to actively participate in the loyalty program and feel valued. This creates a win-win situation, fostering stronger brand loyalty and driving the success of the Prive Coins system. Regular evaluation and improvement will optimize the loyalty program for a delightful user journey. The seamless integration enhances the overall user experience and contributes to the long-term success of Prive Coins on Nykaa Fashion.
🦗 Critical Decision 2:
👨👨👦👦 Unifying Prive Loyalty from Nykaa Beauty to Nykaa Fashion
This critical decision of whether to integrate Nykaa Beauty’s successful loyalty program, Nykaa Prive, into the Nykaa Fashion app. The decision revolves around the strategic move to leverage the existing loyalty program’s popularity and success to enhance the user experience and drive engagement on the fashion platform. By introducing a proper point system and seamless integration, I aim to offer users a unified loyalty experience across all branches of the brand.
🙅♂️ Problem and Decision Explanation:
The problem is that Nykaa Fashion lacks a loyalty program to retain and engage its customers effectively. The decision is to introduce Nykaa Prive Points, a point-based loyalty program, to incentivize customer retention and enhance the overall shopping experience.
🐺 How Might We influenced in this Critical Decision:
🧱Why (My Reasoning):
Introducing the Nykaa Prive Points system in the Nykaa Fashion app addresses the lack of customer retention strategies. Loyalty programs have proven effective in boosting customer engagement, increasing repeat purchases, and fostering brand loyalty. By rewarding customers for their continued patronage, Nykaa Fashion can create a more meaningful and lasting relationship with its user base.
🚸Nykaa Beauty’s To Nykaa Fashion:
Nykaa Beauty’s loyalty program, Nykaa Prive, is designed to reward and engage loyal customers of the beauty e-commerce platform. The program offers a range of benefits and exclusive privileges to members, creating a personalized and rewarding shopping experience. Here is a brief overview of Nykaa Prive and its features:
Overall, Nykaa Prive is designed to enhance customer engagement, loyalty, and satisfaction by offering a wide array of rewards and benefits. It aims to create a sense of exclusivity and appreciation for its loyal customer base, encouraging repeat purchases and brand advocacy.
🥬 Considerations and Use Cases // Advantages of this Decision // Limitations of this Decision:
💁♂️Conclusion:
That is why I went ahead with Introducing the Existing Prive point system from Nykaa Beauty to Nykaa Fashion. Integrating a loyalty program with the Redeem Section ensures a user-centric approach to point redemption. Personalized rewards and an intuitive redemption process motivate users to actively participate in the loyalty program and feel valued. This creates a win-win situation, fostering stronger brand loyalty and driving the success of the Prive Coins system. Regular evaluation and improvement will optimize the loyalty program for a delightful user journey. The seamless integration enhances the overall user experience and contributes to the long-term success of Prive Coins on Nykaa Fashion.
👨🏭 This is How I Implemented
🦗 Critical Decision 3:
🙈 Focusing on Earning vs. Redeeming Part in the Prive Coins System:
This critical decision involves determining the primary focus of the Prive Coins loyalty program:
The decision involves striking a balance between motivating users to accumulate points through various actions (earning) and offering appealing and accessible rewards to encourage point redemption (redeeming). Finding the right equilibrium ensures that the Prive Coins system effectively drives user engagement, fosters loyalty, and contributes to the overall success of the loyalty program on Nykaa Fashion.
🐺 How Might We influenced in this Critical Decision:
🧱Why (My Reasoning):
Finding the right balance between Earning and Redeeming is vital as it influences user motivation and satisfaction. Prioritizing Earning can drive increased engagement and loyalty, encouraging users to actively participate in the program. On the other hand, focusing on Redeeming ensures that users can enjoy tangible rewards and benefits, creating a sense of instant gratification and value for their accumulated points.
🥬 Considerations and Use Cases // Advantages of this Decision // Limitations of this Decision:
💁♂️Conclusion:
That is why I went ahead with Creating and Maintaining a Balance Between Earning and Redeeming. Integrating a loyalty program with the Redeem Section ensures a user-centric approach to point redemption. Personalized rewards and an intuitive redemption process motivate users to actively participate in the loyalty program and feel valued. This creates a win-win situation, fostering stronger brand loyalty and driving the success of the Prive Coins system. Regular evaluation and improvement will optimize the loyalty program for a delightful user journey. The seamless integration enhances the overall user experience and contributes to the long-term success of Prive Coins on Nykaa Fashion.
👨🏭 This is How I Balanced
🦗 Critical Decision 4:
🔫Guiding the User Journey: Integrating Nudges
This critical decision involves incorporating nudges throughout the Nykaa Fashion app’s interface to provide subtle visual cues and prompts that guide users and highlight important features, rewards, and promotions. By strategically placing nudges, Nykaa Fashion aims to create a seamless and intuitive user journey, making app more user-friendly and enjoyable.
🙅♂️ Problem and Decision Explanation:
The problem addressed in this decision is how to improve the overall user experience and ensure that users engage effectively with the Nykaa Fashion app. The decision involves incorporating nudges or touchpoints throughout the app’s interface to guide users and highlight important features, rewards, and promotions. Nudges are subtle visual cues and prompts strategically placed to encourage specific actions or interactions, making the user journey more intuitive and enjoyable.
🐺 How Might We influenced in this Critical Decision:
🧱Why (My Reasoning):
Integrating nudges in the user interface can significantly enhance the user experience by reducing friction points and promoting engagement with the Prive Coins system. Nudges provide valuable guidance and assistance to users without being intrusive, fostering a sense of ease and confidence while using the app. Moreover, they create an element of delight and surprise, elevating the overall user experience.
🥬 Considerations and Use Cases // Advantages of this Decision // Limitations of this Decision:
💁♂️Conclusion:
Integrating nudges in the Nykaa Fashion app enhances user experience and engagement with the Prive Coins system. Thoughtfully designed nudges provide guidance, promote offers, and facilitate task completion, creating a seamless user journey. Leveraging user feedback ensures a user-centric experience, fostering loyalty and brand engagement. Visual representations can include annotated screenshots and animated GIFs, showcasing nudges’ impact on user interactions.
👨🏭 This is How I Nudged
Navigating the Competition: Unveiling Secrets🕵️♀️
This is where when things were coming hand in hand. Researched Who are the Competitors and Who are the Users using them. I learned about leading beauty & organic products businesses, top players in e-commerce, and innovative enterprises solving similar problems to understand their strengths, limitations, and takeaways for inspiration and learning.
I really love this part- I Straight up went to Apple Store & Playstore and Installed 30+ Apps considering all Categories and Niches that have successfully Implemented My Problem Statement. Now from 30+, There were 15+ who were Direct and Indirect Competitors of Nykaa Fashion. And here it is
Then This Shitshow happens in Figma When you do Competitive Research
Gems of Wisdom: Lessons from the Foes💎
Then Here comes the Research using The S.W.O.T Analysis- Which is Segregated as an Action Plan Based on these factors:
- Leverage Strengths
- Improve weaknesses
- Capitalize on opportunities
- Minimize Threats
After comprehending the Competitor Research and getting insights from S.W.O.T Analysis, I utilized the MoSCoW method to prioritize the development of this feature.
Prioritizing Power: Cracking the Code of MoSCoW🎯
The MoSCoW method categorizes requirements into four categories based on their importance: Must-Have, Should-Have, Could-Have, and Won’t-Have. Here’s how What I found:
By applying the MoSCoW method, I prioritized the essential features and functionalities that align with the target audience’s needs and will deliver the most value. This approach ensures that the development process focuses on the critical aspects first, providing a solid foundation for future enhancements.
Secondary Research Insights:
- 81% of consumers are more likely to continue doing business with brands that offer loyalty programs (🔗Bond Loyalty Report).
- 36% of consumers consider personalized rewards and offers the most appealing aspect of a loyalty program (🔗Deloitte Global Marketing Trends).
- 54% of consumers would consider increasing their purchase frequency to maximize loyalty points (🔗HelloWorld Loyalty Barometer Report).
- Nudges in mobile apps improved task success rates by 15% (🔗ACM Digital Library Paper).
- 66% of consumers believe ease of use is essential in a loyalty program (🔗Forrester Loyalty Marketing Imperative).
- 63% of consumers prefer loyalty programs offering a wide range of rewards (🔗HelloWorld Loyalty Barometer Report).
- A case study showed a 30% increase in loyalty program usage by prominently featuring it in the app’s main menu (🔗Loyalty360 Case Study).
Then Here comes the Final Stage Where I started building the UI of the feature I implemented but Before that, I Must show you the Wireframes, so that you have an idea of what I built!
Crafting the Future: Laying the UI’s Foundation🏰
WooHooo!! Now can start my Favourite Head-Eating Task:
Flow of Magic: Mapping User Flows/Journeys🌊
I chose Two flows based on the specific goals and needs of the users in the context of the point-based system in the Nykaa Fashion app. Here’s an explanation of how and why I selected these flows:
- Product Buying Flow: How and Why I chose this flow
Product Buying User Flow:
2. Nykaa Prive Explore Flow: How and Why I chose this flow
Nykaa Prive Explore User Flow:
Overall, the chosen flows cater to the user’s goals of seamless shopping, accessing membership benefits, earning and redeeming coins, and exploring personalized recommendations. These flows provide a holistic and engaging experience, enhancing user satisfaction and retention on the Nykaa Fashion app.
Sketching the Vision: Blueprint of Brilliance✍️
I wireframed as part of the design process to visually represent the layout, structure, and functionality of the app with the implemented feature. They serve as a blueprint for the UI, allowing for better communication and understanding.
Weaving the Tapestry: Artistry of UI Design🎨
As Above you must have seen My Final Product, My Figma Flex, My Reasoning, and My Critical Decisions, yet there is a process I followed that I need you to see, Here is What I Built!! I Will show you how I reached there. I will show you all iterations, I did to get the Final UI…
🔗Existing UI Prototype Link: Prototype✨
🔗Play with my Pre-Usability Testing Prototype Here👉 Prototype✨
Harmony of Elements: The Building Blocks🔧
How can I forget the Edge Cases, I wanted to cover all of them but couldn’t because of Time as a Constraint ticking at my Head:
Considering these edge cases will help ensure that the system functions smoothly and delivers a positive user experience across various scenarios and user interactions.
The Journey of Experience: Testing the Waters🛶
Now here comes the Real Pain Where it comes to prove our sweat and get validation, Where the product one has created gets tested and make changes according to the feedback of the users. But Before My Product’s Usability Testing, I prepared some Tasks that the User has to perform and also I will Observe the Behaviour of the Users.
So here are My Users, also an Interesting Part- I did Guerilla Testing for this Product Design Challenge,
I did Comprehensive and Think Aloud-Based Testing, It is an approach that aims to evaluate the overall functionality, usability, and performance of a system or application. It involves conducting a wide range of test scenarios and tasks to assess different aspects of the product.
As we want to conduct Usability Testing, I need to have some tasks and questions which I will give and ask to users so that I can collect Feedback.
For Guerilla, I Drove for 1 hour in Peak Delhi Traffic and Went to a mall near my house for Testing, Because in My Locality-> People don’t use Nykaa. I tried 8 Times and Did 3 Successful guerilla testing (I was loving this part)
Voice of the Users: Echoes of Insights🗣️
Usability Testing Insights
Above are all the Summarised Insights of the Usability Testing Sorted for every user, After attaining and collecting all the feedback, I Did Affinity Mapping for the Feedback I Sorted
The Mosaic of Testing Insights: Affinity in Action🧩
After Affinity Mapping the Feedback I got, I went ahead with Implementing the Feedback on the UI.
Flow of Brilliance: Elegance in Motion🌌
🔗Play with my Final Designed Prototype Here👉 Prototype✨
🚒Final Prive Coins Implementation Summary
🔹 The Double Diamond Approach: Unraveling Brilliance
{Double DIamong Diagram}
In a nutshell, Working on the whole project I found out that I have followed the Double Diamond approach which was my compass, enriching understanding, igniting creativity, and propelling us toward user-centric brilliance. Its principles forever inspire our design adventures with passion and purpose.
Journey into Tomorrow: Horizon of Opportunities🔮
Future Scopes for the Point-Based Redemption System in the Nykaa Fashion App:
These future scopes aim to enhance user engagement, increase customer retention, and drive revenue growth for the Nykaa Fashion app through the point-based redemption system.
At The End the My Figma File Looks Like
But I did Struggle yrrr!! Challenges Faced During the Tenure
Despite these challenges, the designathon journey was a memorable and rewarding experience, filled with moments of humor, collaboration, and personal growth.
❤ Special Thanks To:
Key Learnings from 48-Hour cum 72-Hour Designathon Adventure: Also stole somethings from my Mentor..
- Time Management & Prioritization: Emphasizing the value of efficient time management and prioritization in meeting tight deadlines.
- The Power of Collaboration: Leveraging diverse skills and perspectives through teamwork with fellow volunteers and group members.
- User-Centric Focus: Understanding user needs and pain points to create compelling solutions for the point-based system.
- Iterative Design Process: Constantly refining designs based on user feedback and usability testing for a more user-friendly experience.
- Attention to Detail: Valuing the impact of small details like nudges and touchpoints on the overall user experience.
- Balancing Business & User Goals: Striking the right balance between business objectives and user needs through careful decision-making.
- Celebrating Milestones: Acknowledging and celebrating achievements, big or small, to foster motivation and teamwork.
🎉 Wrapping it Up: A Heartfelt Thank You! 🙏
As I conclude this incredible journey, I want to express my deepest gratitude to everyone who has been a part of this project. 🌟 Your support, enthusiasm, and collaboration made this designathon an unforgettable experience. 🎊
To my amazing teammates, thank you for your dedication and creativity. 🤝 Working together as a team was an absolute pleasure, and your diverse perspectives enriched our ideation process. 🚀
I also want to extend my heartfelt thanks to all the volunteers who contributed their time and effort to make this project a reality. 🌈
A special shoutout to the users and participants who provided invaluable feedback during the usability testing phase. 📝 Your insights helped shape the final design and ensure it catered to the needs of our users. 🙌
Last but not least, I want to express my gratitude to each one of you who took the time to read this case study and follow my design journey. Your interest and support mean the world to me! 🌎
Also, Looking for Opportunities for UX and Product Designer Roles
If you’re curious to see more of my work, feel free to check out my portfolio on my LinkedIn profile. 🎨 Let’s connect and continue our design adventures together! 🤗
🔗 LinkedIn: https://www.linkedin.com/in/ux-ankit/
🔗 Portfolio: https://uxankit.simple.ink/
🔗 Bento Profile: https://bento.me/ux-ankit
Once again, THANK YOU from the bottom of my heart! 💖 Stay creative, stay curious, and let’s keep designing for a brighter and more user-friendly future! 🚀
⚡Atlast Experience Everything!!
