Yellow Color Psychology & Symbolism

In everyday life we see yellow in places such as flowers(sunflower), fruits(Mangoes) , vegetables (lemon), Daylight (Sun) , Dry leaves(Maple) , Traffic lights , Alert signs ,Precious Gold and a lot more.

Every color which we see everyday creates a impact and is responsible for creating a certain feeling . The colors used in your UI can make or ruin the complete feel of the UI . In this article I’ve created a short note of what yellow color symbolizes and what feelings it can help you to create ,being used in right amount .

In continuation of my previous article where I added noted about green color symbolism https://medium.com/@ux.pallavi/green-color-symbolism-a994ad498488 here is next post where I for yellow!

Positive emotions color yellow can create

1. Warmth
2. Energetic
3. Attention Grabbing
4. Happy Vibes
5. Brightness

Negative emotions color yellow can create

1. Frustration
2. Cowardice
3. Egoism

Symbolism color yellow has in our lives :

1. Optimism
2. Happiness
3. Positivity
4. Ideas
5. Warmth and Creativity
6. Freshness

Some famous brands that has yellow color in their identity :

1. Snapchat
2. Lipton
3. Lays

Thankyou for Reading . Happy Designing ! :)

Also read for green : https://medium.com/@ux.pallavi/green-color-symbolism-a994ad498488