There are five steps and one overarching rule to building great user experiences.

New technology is often build by specialists with a deep love for complexity and a profound understanding of their field. The products they make are intricate and optimised for performance and efficiency. In the hands of ordinary users the results might look unintuitive and clunky because the genius of their design is lost in translation.

To build technology that adds true commercial value we should start by thinking about people and not technology. We should identify the needs and behaviours of our end consumers first before we decide on a stack and design.

There are five steps and one overarching…

UX Made

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