Jordan SantosinUX CollectiveProduct Personas: your product could have a pulseBut what about the product. Have we ever stopped to consider that the product may have a persona?6 min read·Aug 12, 2020----
Jordan SantosYour user is a person with a 9–5 job and hobbies like you.What you see here is an affinity diagram for an educational app I had the pleasure of working on with Lianne Yun and Gise Bertran. The…4 min read·Oct 5, 2017----
Jordan SantosDesign Research is Poetry in MotionI’m currently in a heavy research phase, designing surveys, conducting interviews internally and externally, running usability test, all to…2 min read·Aug 31, 2017----
Jordan SantosYour project costs are way too high because you don’t have a UX team.This is the fourth meeting this week with that “difficult” client, they don’t agree with your current design and they believe that there…3 min read·Aug 22, 2017----
Jordan SantosHow AI could impact UX StrategyOur products are becoming more and more personalized as the months flow by. Zillow sends users “Homes you would like this week”, Spotify…4 min read·Aug 19, 2017----
Jordan SantosEase your mind, take these 6 steps to reduce cognitive load in your designsThe last thing you want your user to feel is frustration and stress from your design. People’s lives are already stressful enough, the…4 min read·Aug 17, 2017----
Jordan SantosThe Headspace app, My Dad, and the rise of the value-driven product designers.My father just started getting into meditation for personal reasons, I don’t blame the guy for wanting to try something new. Upon learning…3 min read·Aug 8, 2017--2--2
Jordan SantosHow a mobile app could empower yoga instructors to teach as much as they like, on their own…The sun is at a quarter to sunset, your feet are firmly planted on a mat floating above the beach sand, you feel a light flow of cool ocean…5 min read·Aug 3, 2017--2--2