Good thinking Ope, I mean, the inspiration for this article.
I have been trying to do this as much as I can. Creating the awareness on the need to do proper research and design what works for your target customer and not just cloning standard practices.
We have to embrace data-informed design as the way forward. I would love to reach out soon, to you and everyone that would be interested in more user research for designing products. I have my own bit of solution I am hoping to share.