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More than a decade ago, Aberdeen Group claimed that if a website did not load in just three seconds, users would lose interest and move away to a different website. Even to this day, this rule holds good. Customer satisfaction is closely tied to how quickly websites load, and some studies quote that conversion rate falls by 7% for every second’s delay.

In short, the speed of a website strongly correlates with the success rate of a business. One of the easiest and quickest ways to gain more customers and increase conversion rate is to make sure that a website loads quickly. This can only happen when a website is designed with speed and efficiency in mind. …

The day is quickly approaching: your interview to be a UX designer. You may be feeling a bit nervous and excited, but most of all, you’re probably preparing to answer questions and share your valuable skills as a UX designer.

Whether you’re interviewing for a junior position or a senior one, there are some core questions to be ready for when you meet with the hiring manager. Additionally, you’ll want to ask your interviewer questions about the position and the company to show that you’re motivated and curious about the opportunity. …

When people hear the word “design,” they may be inclined to think of a solely creative role in which a person is tasked with creating something beautiful. But UX design recognizes that aesthetically pleasing designs don’t necessarily make for a more usable interface.

What lies beneath a successful experience is the careful attention paid to understanding how the user will think, perceive, and act as they move through their journey.

And good user research combined with an understanding of essential laws is key to being a good UX designer.

For a deeper understanding of what causes users to do what they do, UX designers often rely on a collection of widely known psychology laws, or standards, that help determine their design choices. This article will focus on five essential laws that will help elevate your design prowess to create winning experiences for your users. …

If you’re a junior-level UX designer desiring to hone your skills and build a solid career, check out these three tips for making a successful leap from beginner to expert.

1. Skills You Need

Taking on the role of an intermediate UX designer requires a combination of interpersonal skills and proficient knowledge of industry-specific tools that allow you to create, lead, and collaborate with equal confidence. Some days you may need to present to a client, while others may be deep in the design process, requiring the ability to pivot when needed.

So, what are some of these valuable skills?

Interpersonal Skills

Interpersonal skills are those that make you a great team member and partner on projects. More specifically, within the UX design world, you need to collaborate regularly with various team members and departments from subject matter experts (SMEs), to copywriters and graphic designers. UX designers who pursue the following skills will add value to their team, in addition to providing valuable insights for users and clients. …

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8 common reasons for shopping abandonment

eCommerce website creation has never been so easy. All you need to do is to choose a powerful online store builder and focus on adding items you want to offer to your visitors. But as soon as people start to visit your website, you notice that not everything works as planned.

Shopping abandonment is the critical metric that almost any website owner is worried about. Abandonment is a situation when visitors add some products in a cart and attempt to go through a checkout process, but leave the process on some step. According to the Baymard Institute, almost 70% of online shoppers abandon the checkout process. What makes people leave websites without making a purchase? …

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Image Credit: Unsplash

What do Netflix, the Sydney Olympics Games, Domino’s Pizza, Nike, and Amazon have in common? All of them have been the subject of web accessibility lawsuits.

The National Association for the Deaf slapped Netflix with a landmark web accessibility lawsuit back in 2011. In 1999, a man who was blind since birth lodged a case against the Sydney Organizing Committee for the Olympic Games (SOCOG) over the lack of accessibility of the Sydney Olympic Games official website. Such accessibility is required under the Commonwealth Disability Discrimination Act 1992.

The case against Domino’s Pizza in 2017 is regarded as one of the most important web accessibility litigations in American history. Nike faced a lawsuit over a complaint on their website’s lack of accessibility for low-vision persons. Even Amazon was on the receiving end of an accessibility lawsuit because it previously failed to make its website fully compatible with screen reading software. …

User research is one of the most important aspects of developing a user-focused design: It gives you valuable insights into the user experience, shapes your product design, and ultimately helps you deliver a better product. By conducting user testing early in the design process, you can ensure there’s a demand for your product and create designs that are actually relevant to users. With the various techniques you can use, it’s necessary to select the right method that can bring the most value to your UX projects. Wondering which type of user research method to choose? …

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Words & Illustration: Team Designlab

A UX designer and UI designer both work on creating beautiful interfaces, but their involvement and skill sets are required at different times during the design and development process. So how do you know which career is the best fit for you?

Read about UX and UI design in this article by Designlab and figure out where you’ll excel.

User Experience (UX) Designer

UX designers are skilled at identifying problems and making interfaces as easy to use as possible.

UX designers are known for being obsessed with customers and ensuring the intuitiveness of all designs. …

One of the critical steps when developing a new product is finding out where you stand with the competition. Competitive analysis is a necessary part of the design process to help businesses gain valuable insight into the market, identify the strengths and weaknesses of their products, and develop effective product strategies to create winning results. So how do you know if your product has that competitive edge? Start by simply looking at your competitors. Here’s what you need to know UX competitive analysis, how to conduct it, and types of frameworks to use during the process.

Why Conduct Competitive Analysis in UX Design?

Performing a competitive analysis in UX design helps companies identify competitors’ strengths and weaknesses relative to their own business, product, and design. The insight designers gain through competitive analysis research helps you develop better products and more effective UX designs. Learning more about your competition helps businesses…

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Image source: andershoff

Anders Hoff is a lead designer at Salesforce’s Community Cloud and Commerce Cloud. In this role, he designs improvements to Salesforce’s B2B ecommerce system.

Prior to joining Salesforce, Anders was the head of UX design at Springboard, an online ed-tech company offering self-paced courses and bootcamps in UX/UI design, software engineering, data science, and more. The company recently launched Introduction to Design, a new course for people interested in UI/UX design. You can find out more about the course here — enrollments are open to all.

We spoke to Anders about the day-to-day realities of working in UX design, the essential skills all UX designers must possess, and the importance of mentorship and on-the-job experience. …


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