Published in User Experience Strategy & Design·Apr 2, 2019A UX Mindset From the PastLooking back to the 1940s when computers started to play a role in the global economy, people didn’t believe in a big future of computers. In fact, Thomas Watson, who was president of IBM back then, said that “there is a world market for maybe five computers”. How wrong he…UX4 min read
Published in User Experience Strategy & Design·Mar 5, 2019WinBro — Smart Window AgentThe downsides of a quickly growing company can sometimes be very subtle. Be it escalating kitchen situations where no one puts away their dirty dishes, be it the fact that the weekly chocolate supply now only lasts for about 5 minutes until it has completely vanished, or be it more…Design3 min read
Published in User Experience Strategy & Design·Jul 19, 2018Creating a Polite Design System for a Loud BrandSome of you might remember the rebranding of Merck KGaA, Darmstadt, Germany, back in 2015. When the CDO entered the company one year later, we were faced with certain challenges in digital design that resulted from the purposeful loudness of the brand. …Design5 min read
Published in User Experience Strategy & Design·May 3, 2018This is how we DigitizeGude! We are the UX Strategy & Design team, part of the Chief Digital Organization of Merck KGaA, Darmstadt, Germany, brought into being in early 2017. Here on Medium, we want to tell stories about our work within our company, where we want to challenge processes, introduce new technologies, and…UX1 min read
Published in User Experience Strategy & Design·May 3, 2018Fake it Till You Make itThe Rise of Prototyping — Exploring how mankind started to develop prototypes for almost everything helps us as designers to understand the importance and impact of this habit in our day-to-day life. How everything began Before we actually were aware of the fact that we are producing prototypes, humans always learned from failure and improved on that learnings…Design7 min read
